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Viewers opt for Nine over Seven, 10.

Australia Unites was a rare modern ratings experiment. If all 3 commercial networks screened identical content, where would viewers go?

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Saturday night viewing offered a rare modern ratings experiment.

If Nine, Seven and 10 all screened the same content for 5 hours, where would viewers go?

Australia Unites: Red Cross Flood Appeal averaged 233,00 metro viewers for Nine, 189,000 for Seven and just 117,000 for 10.

This reiterates the power of the lead-in with A Current Affair at 275,000 in Sydney & Melbourne, leading Border Security (254,000). A Dog House replay on 10 was just 63,000 in the same cities. But it’s also possible viewers identified the event more with Nine for their history in such national events or possibly deeming it as host broadcaster.

Meanwhile another week went to Nine with Married at First Sight topping the week.

Network:
Nine: 32.3
Seven: 26.0
ABC / 10: 16.7
SBS: 8.3

Primary channel:
Nine: 24.3
Seven: 17.5
ABC: 11.3
10: 10.5
SBS: 4.8

Multichannels:
7TWO: 3.7
7mate: 2.9
10 BOLD / 10 Peach / ABC News: 2.7
9GEM: 2.4
9GO! / 9Life / ABC Kids TV Plus: 2.1
7flix: 1.9
9RUSH: 1.4
SBS VICELAND: 1.3
SBS Food: 1.1
10 Shake / SBS World Movies: 0.8
ABC ME: 0.5
NITV: 0.2

Nine won 16-39 and 25-54 demos.

Nine claimed all cities except Seven-held Perth.

Nine won 6 nights with Seven winning Saturday.

Best brands last week were:

Nine: Married at First Sight (Tues: 1.23m), Nine News (Sun: 928,000), A Current Affair (701,000) and 60 Minutes (550,000).

Seven: Seven News (Sun: 981,000), Dancing with the Stars: All Stars (596,000), Home & Away (492,000) and The Chase (485,000).

ABC: ABC News (Sun: 634,000), Hard Quiz (570,000), Death in Paradise (544,000) and Shane Warne: The Interview (543,000).

10: Gogglebox (575,000), Australian Survivor (Mon: 492,000), The Dog House (426,000) and First Dates (400,000).

SBS: Michael Mosely’s Health Intervention (180,000), Who Do You Think You Are? (179,000), SBS World News (165,000) and Treasures of the Mediterranean Islands (162,000).

Infograph supplied by Nine:

7 Responses

  1. We’re very much a Nine household, we watch 9 News, Today, Tipping Point, if we’re watching free to air it’s almost always on 9. But we watched Australia Unites on 10 because they had a clearer picture quality than 7 or 9, on SD though we didn’t compare the HD channels.

  2. Many viewers would have seen the bulk of the telethon promos while watching MAFS during the week and naturally switched on 9 as a result

    This would be compounded if they also choose Today and Nine News

  3. I ended up on Seven with Australia Unites. For me it was about best picture quality on my TV as a flicked through. In the Hunter Valley it ended up being Prime 7.

    1. They (as in hosts) were constantly mentioning “100%”, “every cent”, etc. “will go to…”. Trying to offset the bad publicity Red Cross got from the Bush Fires Appeal, where much of those monies have still not been distributed, and “10%” (quite some millions) went to “administration”.

  5. Would be interesting to do some research to find out why 9 is more dominate than the other 2. Is it habits, lead in from news, trusted brand, promoted better, follow the sheep infront mentality or 9 do telethons better??

  6. The Logies where the stars from across the networks come together are more associated with Nine these years and that could have been a factor for choice on cross-channel simulcasted broadcasting.

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