Local drama helps Nine to winning week.

Underbelly is the gift that keeps on giving for Nine, while Seven makes claims over Q1 nationally.

Underbelly: Vanishing Act helped Nine to a winning ratings week.

The show launched to 689,000 viewers -the highest rating new Australian drama launch since SeaChange in 2019, in the 5 City Metro. Yet it climbed to 711,000 metro in its second outing.

At the same time Seven has claimed it is #1 in numbers for Q1 in national, commercial numbers (OzTAM five-city metro and Regional TAM combined aggregate + Tas + WA markets).*

Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “Seven is the undisputed national leader in total television and we are delighted to have grown our audiences for our advertisers in what, in recent years, has been our toughest quarter.

“Seven dominates all day and all night, with the #1 news brands in the country, including 7NEWS, Sunrise, The Morning Show and The Latest.

“We are #1 in drama with Home and Away, #1 in lifestyle with Better Homes and Gardens and #1 for sport with the Winter Olympics and the AFL. 7plus continues to grow at a staggering rate and has now exceeded 12.5 million verified, registered users with an outstanding addressable data offering for our clients,” he said.

Nine: 31.1
Seven: 28.0
10: 16.9
ABC: 15.6
SBS: 8.3

Primary channel:
Nine: 23.4
Seven: 19.0
ABC: 11.1
10: 10.6
SBS: 4.5

7TWO / 7mate: 3.6
10 BOLD/ 10 Peach: 2.8
9GO!: 2.5
9GEM: 2.3
ABC News: 2.2
9Life / ABC TV Plus: 1.9
7flix: 1.7
SBS Food / SBS World News: 1.1
9Rush: 1.0
10 Shake: 0.6
ABC ME: 0.4
NITV: 0.2

Nine led the demos 16 – 39 and 25 – 54.

Seven won Melbourne, Adelaide & Perth. Nine led Sydney & Brissy.

Nine led Sunday – Wednesday. Seven scored Thursday – Saturday. ABC bettered 10 on Wednesday, Friday & Saturday.

Best brands last week were:

Nine: Married at First Sight (finale: 1.21m), Nine News (Sun: 951,000), Travel Guides (Wed: 720,000) and Underbelly: Vanishing Act (Part 2: 711,000).

Seven: Seven News (1.02m), Dancing with the Stars: All Stars (567,000), The Chase (553,000) and Home & Away (485,000).

10: Australian Survivor (Winner announced: 631,000), The Dog House (552,000), Gogglebox (532,000) and The Project (7pm: 348,000).

ABC: ABC News (618,000), Hard Quiz (568,000), 7:30 (518,000) and Shaun Micallef’s Mad as Hell (508,000).

SBS: Every Family Has a Secret (204,000), SBS World News (167,000), Britain’s Secret Islands (154,000) and Tony Robinson’s Coast to Coast (148,000).

There are two weeks of Easter non-ratings (although big franchises will return next week).

Infogram supplied by Nine:

* Source: OzTAM five-city metro and Regional TAM combined aggregate + Tas + WA markets | linear TV audience, and OzTAM VPM BVOD national audience including co-viewing (survey YTD vs same dates last year, Overnight is live and as live |
National Share is broadcast metro 5 city and regional (content of networks Seven, Nine and TEN/Sky Regional combined) |
Aud Growth based on metro Overnight P | Commercial shares are 6pm to Midnight, and BVOD national audience from 2am to
12pm. Program based on primary description | SYTD L7D v Consolidated 7day | OzTAM, Metro. Data: Overnight Preliminary.
Copyright: OzTAM

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