Election night TV trends

Media monitoring company finds at 8pm a hung parliament was expected -40 minutes later the narrative had shifted.

Media monitoring provider Streem has revealed key insights into the data behind the campaigns that delivered a Labor government, and looked at how the narrative shifted in TV election night results.

Jack McLintock, Streem’s Communications Lead, said: “Saturday’s Federal Election was an earthquake for Australian politics, with the data behind it proving equally significant.

“A split in the issues most talked-about in traditional media compared to social media, and a closing of the gap by Anthony Albanese on Scott Morrison’s share of voice, hinted at the monumental outcome we saw unfold on Saturday night.”

These results are based on unique mentions in media coverage.

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