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Netflix launches new Kids ‘Mystery Box’

A new Netflix feature will help kids discover their next favourite series or movie.

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Netflix has launched a new ‘Mystery Box’ feature to provide a fun and safe space for kids to discover their next favourite series and films or reconnect with a familiar face.

What’s in the Mystery Box? One day, it might be those scary dinosaurs from Jurassic World Camp Cretaceous. The next it could be a comedy series in a beloved franchise like Boss Baby: Back In The Crib, an animated adventure film featuring a whole new cast of lovable characters like Back to the Outback, or a few feline friends from Gabby’s Dollhouse.

To use the Mystery Box, parents, kids and caregivers simply need to follow three simple steps:

1. Login to a kids profile.
2. Find the kids ‘Favorites Row’ at the top of the homepage. This row is character-driven to more easily and vividly connect them with the characters, shows and films they love as soon as they turn on Netflix.
3. Hover over the sparkly ‘Mystery Box’ to discover a title that is ‘new for you’! And voila, it’s showtime.

2 Responses

  1. In other words creating a tracking IDs for kids, tracking what they watch, then targeting them with ads to get them watch more Netflix. Can’t see many parents agreeing to that.

    1. It’s not really much different to the current kids profile. You need to have one if you want to cut out adult programming. Would you rather the child have access to all the R rated shows etc?

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