United Australia Party policy launch goes primetime
Even network bosses admit they are "sick" of political ads, but happy to let them buy up the airtime.
- Published by David Knox
- on
- Filed under Election
The United Australia Party has purchased primetime airtime from Networks 10 and Seven for their Policy Launch 2022, following a Saturday afternoon broadcast on Nine.
It will screen at 9pm tonight on 7flix and 9:45pm tomorrow night on 10.
10 sources confirmed UAP had purchased the slot for the hour.
A voice over and text and the beginning and end of the program says, “The following program has been produced and paid for by the United Australia Party. Authorised by Clive Palmer for the United Australia Party, Brisbane.”
UAP’s mega-spend across media for paid political advertising has been a boon to the three networks.
In a note to staff Paramount ANZ bosses Beverley McGarvey and Jarrod Villani even conceded, “….an election campaign doesn’t happen without the ads. If you’re like us you would be sick of seeing them right now, which means our revenue ad sales team have done a sensational job. Well done.”
6 Responses
So this is what it takes to finally get Bull off 10’s Wednesday night schedule!
I would’ve much preferred watching Bull than this rubbish.
Me too Bull is a fine show
You have my vote on Saturday Craig & Clive!
I honestly can’t believe 10 have sold primetime on their main channel for this.
As much as I despise anything Palmer, this move is the precise definition of commercial TV.
Cannot wait to see the ratings results for this.