Seven “the undisputed leader in total TV nationally”
Since acquiring Prime, Seven is buoyed by the strength of its metro + regional power.
As the halfway point of the calendar year approaches, Seven is claiming #1 nationally in total people in commercial share.
In the television survey year to 18 June it is also claiming #1 in 25 to 54s and #1 in 16 to 39s in commercial share.
In the metro cities Seven claims #1 in total people so far this survey year and the only commercial network that has increased its audience shares in total people, 25 to 54s and 16 to 39s.
7plus is also claiming #1 nationally, with a 45% share of the commercial free-to-air BVOD market in 2021-22 and more than 12.5 million registered, verified users.
Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “The acquisition of Prime has made Seven the undisputed leader in total TV nationally, giving clients access to the #1 position in all demos. We are #1 in broadcast and 7plus is the fastest growing BVOD service in Australia.”
He reiterated a desire for daily combined broadcast and BVOD data.
“For more than two decades, our industry audience data has not changed with the times and has ignored the fundamental shift in the way people are watching TV. Linear overnight viewing numbers are our smallest numbers, yet we keep sending them out every day,” he said.
“All networks need to greenlight the addition of BVOD viewing to the overnight linear viewing numbers to create an industry-wide daily total TV report. The seven-day total TV data sent out each day by OzTAM is great for telling the catch-up viewing story over the previous week, but it is not enough. We are capturing overnight BVOD viewing data and we should be providing that information publicly.
“It makes no sense to hide overnight BVOD viewing information from public gaze. As an industry, we need to be celebrating our success and the strength of free-to-air TV across all platforms.”
Amongst upcoming highlights are 2022 Commonwealth Games from July 28.
“The Commonwealth Games will be a huge total TV event this year, with all the sport Australians love to watch in prime time every single day, plus great content across the day. Our hosting team led by Bruce McAvaney will deliver what promises to be the country’s second biggest ever broadcast and digital event following Seven’s award-winning coverage of the Olympic Games Tokyo 2020,” Warburton said.
After the Commonwealth Games, Seven will lreturn MKR with Nigella Lawson and Manu Feildel, a new season of AGT with David Walliams, Alesha Dixon, Kate Ritchie and Shane Jacobson.
The second half also includes the AFL Final Series, Supercars Bathurst 1000, Farmer Wants A Wife, Kitchen Nightmares, This Is Your Life and newly-confirmed specials The Best and Worst of Red Faces.
It has not confirmed crime drama Commonwealth Games, previosuly announced for 2022.
Confirmed for 2023 are Million Dollar Island hosted by Ant Middleton; season two of RFDS; and the return of Australian Idol.
Seven’s Chief Content Officer, Entertainment Programming, Angus Ross, said: “Our schedule for the back half is the strongest we have ever had – with an amazing combination of the best entertainment, sport, news and drama – and we have big plans and big shows for 2023, including several new shows we haven’t announced yet.
“Seven is clearly #1 so far in 2022 and we are going to make sure we take the crown for the full year, again.”
Seven Chief Revenue Officer, Kurt Burnette, said: “Seven’s momentum and growth in reach and audience continues nationally across all screens and in the capital cities, regional Australia and digital. We are seeing strong demand from clients, particularly in terms of utilising 7REDiQ, our market-leading customer data platform to access the 12.5 million registered, verified users of 7plus to create actionable insights.
“We are also seeing unprecedented interest in the next wave of content that will be broadcast and streamed into Australian homes, including the Commonwealth Games, MKR, AGT, Australian Idol and Million Dollar Island. These will be huge audience moments that will deliver high engagement, high impact and proven results for brands.
“As we head into a new financial year, there has been no better time for advertisers to use the power of total TV and the certainty offered by the national market leader – Seven,” he said.