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TV revenue up 11%, BVOD continues to boom.

Despite difficult conditions commercial TV revenue is rebounding.

Total TV revenue numbers released for the 12 months to June 2022 has seen a lift of  11% per cent, which sees BVOD revenue  up a whopping 53%.

The total TV advertising market includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) but excludes SBS.

Combined revenue was $4.3 billion up 11 per cent compared to the same period ending June 2021.

In the June half, TV advertising revenue was $2 billion, an increase of 7% when compared to the same period ending June 2021.

The total revenue for the metropolitan free-to-air networks was $1.3 billion for the six months to June 2022, up 4.3% compared to the same period last year. For the 12-months, metropolitan free-to-air advertising revenue was $2.8 billion, up 8.7%.

Performance by sector

6 months to Jun 22 % change 12 months to Jun 22 % change
Total TV (ex SBS) $2,024,641,264 7.0% $4,269,599,256 10.8%
Metro FTA $1,323,191,861 4.3% $2,828,086,766 8.7%
Regional FTA $327,445,186 4.6% $678,053,313 5.9%
National $165,674,034 -0.3% $337,151,788 0.4%
BVOD $208,330,183 43.9% $426,307,389 53.3%

ThinkTV CEO Kim Portrate said: “In the last 12 months, advertiser support for Total TV has gone from strength to strength. Despite – or perhaps because of – difficult conditions and continuously evolving audience behaviours, more and more advertisers are turning to proven media to drive their business growth. These figures are a timely reminder that the millions of Australians reached every day convert into customers for the brands advertising on TV.”

Investment in BVOD platforms 7plus, 9Now, 10 Play, Foxtel Go, Foxtel Now and Kayo put BVOD revenue up 44% to $208 million for the six months to 30 June 2022. BVOD revenue for the total financial year was $426 million, up 53% year-on-year.

“BVOD remains Australia’s fastest growing media channel and for good reason: it offers reach, scale and effectiveness. More advertisers are coming to understand BVOD’s power to shift sales just as more consumers are live streaming TV content more often. Given that, BVOD’s growth is poised to continually outpace online video competitors in the coming months and years,” said Portrate.

One Response

  1. BVOD and SVOD are plainly the way to go in TV broadcasting, but I do suspect that the ‘lost advertising revenue’ from SVOD has been on the to do list for advertising agencies for some while, these revenue figures from BVOD supplied by commercial TV which obviously has a vested interest in making profit, and the future experience gained from Netflix when it starts adding advertising for a cheaper subscription fee, will be examined with interest for further product development and expansion.

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