Govt extension win for 7plus, 9Now, 10Play

Free to Air BVOD platforms 7plus, 9Now and 10Play will continue to be exempt from broadcasting rules for another 5 years while the new federal government consults with industry.

The Australian reports the ‘Alston Determination’, introduced by former communications Minister Richard Alston in 2000, dictated that TV or radio programs that used the internet “do not fall within the definition of a broadcasting service”.

This means streaming platforms are exempt from broadcast rules are political blackouts and broadcast classifications.

The lengthy extension comes at a time when networks are actively pushing platforms for their revenue, ratings and subscriber data.

Last week Nine confirmed 25% of their Total TV audience are watching entertainment formats on 9Now, with live minutes growing by 63% calendar year to date.

Bridget Fair, chief executive officer of FreeTV, said the extension to the Alston Determination would allow sufficient time for a significant review process.

“In the absence of the Alston Determination there would be significant regulatory issues, for example whether existing BVOD and SVOD streaming services need to be licensed under the Broadcasting Services Act,” she said.

Communications Minister Michelle Rowland said, “I would encourage all interested parties to have their say as this work progresses to ensure reforms recognise the current and emerging media environment and can easily accommodate new and emerging services and technologies.”