Proposals loom on Bachelors as 10 looks beyond Overnight numbers
Reality series draws to a close on Sunday with two proposals, but is the audience ready for a break-up?
Three Bachelors, three engagement rings, two proposals.
10’s reality series reaches a crescendo on Sunday as two of three Bachelors will make a proposal to their final choices.
After a whirlwind series, six single ladies are left standing:
Felix: Abigail + Jessica
Jed: Alésia + Angela
Thomas: Lauren + Leah.
This season is the first of its kind in the world on a format that is strictly controlled by Warner Bros. Screening during summer out of ratings survey, it has also drawn lower overnight numbers, which has generated some tough press.
“People are writing a lot about The Bachelors because it’s really the only entertainment offering on air this January,” Daniel Monaghan, Senior Vice President, Content and Programming, Paramount ANZ told TV Tonight.
“We’ve seen this media attention when we had I’m A Celebrity in this period as well, which just goes to show that the industry also loves it when there is an entertainment show on as an alternative to a heavy sport schedule.
“What we’re really encouraged by is our biggest start to 10 Play ever. The Bachelors is the number one commercial program on BVOD since its launch, with a growing 100 million minutes viewed. The Bachelors has proven its utility on every platform by dominating younger demos on broadcast, growing 55% with the addition of 7 day catch-up audiences, being the most watched commercial BVOD show, and stealing conversations on social. So I think I can safely say we’re happy with how it’s trended this summer.
“We switched it out this year and I feel like we’re keeping younger audiences entertained and giving them something to talk about when there’s not much else happening on broadcast.”
Whether that’s enough for the franchise to return, or whether Sunday represents a break-up for the audience, is unclear. The Bachelorette was also not announced for a 2023 return by the network.
If it is quits for now, at least it will be able to look back on having brought together several couples still going strong: Tim Robards & Anna, Sam Wood & Snezana, Matty Johnson & Laura, Locky Gilbert & Irena, Jimmy Nicholson & Holly, Georgia Love & Lee.
The Bachelors concludes 7:30pm Sunday on 10.