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VOZ data: State of Origin hits 3.3m

Game 1 smashes live streaming records and pulls out a massive Total TV number for Nine.

Welcome to the brave new world of VOZ numbers, today resulting in a massive 3.3m Total TV number for the State of Origin.

This morning OzTAM reported a preliminary 1.98m in metro overnights.

But as at 1pm new  VOZ figures have landed at 1.8m metro (down from the preliminary figure) + 973,000 regional + 536,000 BVOD viewers.

That total stands at 3.311m in Total TV.

On those numbers Nine has claimed the following:

  • State of Origin – Game 1 is the highest rating program of the year
  • State of Origin – Game 1 is the highest rating match since Game 1 in 2018
  • State of Origin – Game 1 smashed live streaming records, achieving the highest ever Live BVOD Audience of all time against all broadcasters.
  • State of Origin – Game 1 2023 up on last year State of Origin Match 1 by +11.9% Metro, 22.1% Regional, 26.1% BVOD and 16.5% TTL TV
  • State of Origin – Game 1 2023 is the highest rating State of Origin game in Adelaide of all time
  • State of Origin Match recorded a Live BVOD Audience of 536,000 (+26% YoY)..
  • State of Origin Match completely dominated its timeslot with Total People and all key demos across the 5 City Metro and East Coast and in all major capital cities

Next year VOZ is expected to replace overnight metro in daily reporting.

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