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AFL Grand Final leads the year with massive 4.02m crowd

Brisbane Lions doubles the score of Sydney Swans with huge audiences on linear and live streaming for Seven.

The AFL Grand Final has drawn the biggest audience in TV all year at a massive 4.02m viewers in National TV audience as Brisbane Lions doubled the score of Sydney Swans.

In Melbourne there were 980,000 on linear viewing followed by Sydney (464,000), Brisbane (456,000), Perth (344,000) and Adelaide (300,000).

For the first time Seven enjoyed the massive live streaming audience which was 655,000 on 7Plus.

The broadcast topped the 3.65m who watched the State of Origin III decider match in July.

But wrapping by 6pm the Grand Final does not factor into primetime share for Seven, save for the bumper lead-in it provided.

In previous years OzTAM ratings only measured linear broadcast in 5 city metro (although RegionalTAM did measure regional linear audiences) making comparisons to previous years more complex.

National Total TV: Saturday 28 September 2024

22 Responses

  1. Huge ratings, we will watch any team in Melbourne, so then you have the extra viewers in Sydney and Melbourne.
    Imagine how low the ratings would be if at night, who would keep watching after half time when such a blowout, would just jump over to stream a movie/series instead whereas in the afternoon that’s all your really doing anyway so keep it on as your chatting, bbq, etc.

    1. The 1% club did 900k+ which is good and the movie also did good considering there was a NRL prelim happening during night too. So it makes sense 7 would show a repeat & movie

  2. I thought Melburnians wouldn’t bother to watch two interstate teams, but that wasn’t the case.
    Amazing that so many watched until the end, given it was a dud game after half time.
    Full marks to the AFL and channel 7.

    1. So you thought Melbourne wouldn’t watch Sydney getting thrashed? I’m surprised so many Sydney viewers kept watching after the first half. “Oh no not again”, was the feeling.

    2. Both Sydney and Brisbane have a lot of fans in Melbourne that still follow them from the South Melbourne and Fitzroy days, with often the way families follow the family team it has continued on. There’s one particular Pub in each of South Melbourne and Fitzroy that still remain big bases for those supporters as well, so they do have good representation in Victoria (had a quick look for Victorian held Memberships for both but couldn’t find a breakdown).

      As far as people keeping on watching, guess they were hoping for a comeback from Sydney like they had against Greater Western Sydney in the first qualifying final, when Sydney piled on 40 points in the last quarter to win by 6 at the end.

    1. Couldn’t agree more, shocking picture quality. I do hope the next broadcast deal includes a caveat that requires all games to be offered in 1080P as a minimum. 7 can still broadcast in upscaled SD as they do now and share the GF with a streaming partner who can show it potentially in 4K – how good would that be! It’s the one game a year I watch on 7 and every year i’m reminded just how bad 7’s picture is. 7 won’t do anything unless they are forced to so the AFL needs to step up and look after the fans.

    2. Yeah we’re used to watching the AFL and NRL in 4K on Kayo and it was bad being forced to sit through constant ads during the Grand Final, and you’re right, the streaming quality on 7 Plus was very poor including the highly compressed sound. I turned it right up for Katy Perry and it sounded terrible compared to other FTA streaming services like Nine.

  3. Huge numbers for the AFL Grand Final, as expected. Seven News that followed helped Seven’s primetime shares.

    Id imagine that the “daytime shares” would be huge.

  4. The Internet didn’t go into meltdown and mobiles kept going. A pat on the back for the Techies and Planners who must have had their fingers crossed. Cup Day without 3G will be the next test.

    1. It would have been a great opportunity to launch something major off the back of the finals and following their standard news. Whilst probably happy with the repeat figures surely this is the kind of audience you might with to retain for whatever major product you have to launch next?

  5. Boy oh boy. I partly tuned out and went shopping after the 3-quarter time given that Brisbane has all but guaranteed the title. But when I came back from shopping, I did not pay attnetion about the crowd number was at this year’s GF. Last 2 GF had 100,024 but I wondered how many fans attended this year’s GF?

        1. Yeah 2022 was 100,024, 2023 was 100,024, 2024 was 100,013, so very similar numbers since coming out of the covid interstate games to prior to those, 2019 was 100,014, 2018 was 100,022.

          Maybe if it was played at twilight they would have got those 11 people (I jest of course).

  6. Holy moly. AFL and Seven will be rapt. Who tipped that after the blow-out. The teams and 7Plus must’ve been the saviours, I think the Lions to (vs if it was reversed with Swans thrashing them). I believe only the second time since the initial VOZ in 2021 a 4m+ audience has occurred, being Matildas at the FIFA WWC (did they get a couple of those?) on Seven in 2023 and Ash Barty’s Australian Open final in 2022 on Nine.

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