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Here comes the AFL….

The Block topped the ratings week, but AFL is now flexing its muscle for Seven.

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In the ratings battle, AFL is turning up the heat.

Seven’s share on Friday night, in particular, helped the network to another weekly win.

This week Seven adds 7Plus rights to AFL (Brownlow Medal and Grand Final) while two ‘interstate’ teams will only drive up viewership.

Meanwhile Sunday’s 1.57m for The Block is testament to its endurance in its 20th season. It topped the week.

Nine News also managed a win at 1.46m for Sunday over Seven News‘ 1.3m.

Have You Been Paying Attention? was best for 10 at 772,000.

SEVEN + AFFILIATES NINE + AFFILIATES 10 + AFFILIATES SBS ABC
TOTAL PEOPLE TV 31.66% 26.65% 14.94% 7.91% 17.82%
BVOD 26.12% 28.67% 11.03% 12.47% 21.72%
Total TV 31.04% 26.88% 14.50% 8.42% 18.26%
PEOPLE 25-54 TV 31.48% 29.37% 19.87% 5.73% 12.97%
BVOD 27.53% 32.53% 12.44% 8.59% 18.91%
Total TV 30.75% 29.95% 18.50% 6.26% 14.07%
PEOPLE 16-39 TV 31.84% 30.45% 18.92% 4.89% 13.30%
BVOD 27.55% 34.83% 12.27% 6.55% 18.80%
Total TV 30.82% 31.50% 17.33% 5.29% 14.62%

 

Seven:

1. AFL Saturday Night Football – Preliminary Final 2: #1 program in all people, 25 to 54s and 16 to 39s. National reach 3.22 million, national audience 1.32 million.
2. AFL Friday Night Football – Preliminary Final 1: #1 program in all people, 25 to 54s and 16 to 39s. National reach 3.02 million, national audience 1.18 million.
3. 7NEWS Monday: #1 program. National reach 2.28 million, national audience 1.4 million.
4. The Voice Sunday: National reach 2.23 million, national audience 1 million. Up 18% on 7plus year-on-year.
5. 7NEWS Sunday: National reach 2.18 million, national audience 1.3 million.
6. 7NEWS Tuesday: #1 program. National reach 2.11 million, national audience 1.32 million.
7. 7NEWS Wednesday: #1 program. National reach 2.07 million, national audience 1.27 million.
8. 7NEWS Thursday: #1 program. National reach 2.04 million, national audience 1.27 million.
9. 7NEWS Friday: #1 news program. National reach 1.92 million, national audience 1.14 million.
10. 7NEWS Saturday: National reach 1.88 million, national audience 981,000.
11. My Kitchen Rules Monday: National reach 1.62 million, national audience 858,000. Up 13% in total TV week-on-week, up 20% on 7plus.
12. My Kitchen Rules Tuesday: National reach 1.59 million, national audience 837,000. Up 16% week-on-week.
13. The 1% Club UK: National reach 1.41 million, national audience 779,000.
14. Home and Away Thursday: #1 entertainment program. National reach 1.4 million, national audience 744,000.
15. Armageddon: National reach 1.39 million, national audience 281,000.
16. AFL Friday Night Football – Preliminary Final 1 – Pre-Match: National reach 1.36 million, national audience 808,000.
17. Home and Away Wednesday: #1 drama. National reach 1.35 million, national audience 865,000.
18. The Chase Australia Monday: #1 game show. National reach 1.35 million, national audience 657,000.
19. Home and Away Monday: #1 drama. National reach 1.33 million, national audience 911,000.
20. Home and Away Tuesday: #1 drama. National reach 1.29 million, national audience 884,000.
21. The Chase Australia Tuesday: National reach 1.25 million, national audience 619,000.
22. The Chase Australia Thursday: #1 game show. National reach 1.24 million, national audience 616,000.
23. The Front Bar: National reach 1.23 million, national audience 598,000.
24. The Chase Australia Wednesday: National reach 1.22 million, national audience 579,000.
25. 7NEWS Spotlight: National reach 1.17 million, national audience 535,000.
26. The Devil Wears Prada: National reach 1.17 million, national audience 324,000.
27. The Chase Australia Friday: National reach 1.13 million, national audience 540,000.
28. AFL Saturday Night Football – Preliminary Final 2 – Pre-Match: National reach 1.1 million, national audience 487,000.
29. Sunrise Tuesday: #1 breakfast program. National reach 958,000, national audience 405,000. 30% more viewers than Today.
30. Sunrise Monday: #1 breakfast program. National reach 922,000, national audience 399,000. 19% more viewers than Today.

Source: OzTAM VOZ national total TV, overnight program reach (broadcast TV 1 min/BVOD 15 sec), national average audience. Share based on “when watched” 1800-2400. #1 programs based on reach on day of broadcast, unless otherwise noted.

Nine:

5 Responses

  1. Had to laugh when 7news had an ad during the AFL final on Saturday night at around 6.30pm saying “7News – Unstoppable”. Even in Sydney, 7 News did not air until after the AFL around 8pm, so not sure that was a good time to promote their news as being Unstoppable!

  2. I get the feeling that the AFL GF will set new records with a record breaking 7+ BVOD figure. Sydney and Brisbane will see increase in ratings thanks to Swans/Lions in the GF. channel 7 has this weeks win in the bag thanks to the GF.
    I think the reason why AFL wanted Katy Perry at the GF May got to do with her attending the Taylor Swift eras concert earlier this year?

    1. Wouldn’t be so sure, two NRL Prelims in prime time vs AFL GF in daytime. Seven will need very heavy lifting from the Brownlow. But GF is doubtless to be the top program.

  3. “while two ‘interstate’ (AFL) teams will only drive up viewership.”
    Maybe. Or it could mean the Melbourne audience will be well down and offset the hoped increase in viewers in Brissie and Sin City. We’ll have to wait and see!

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