WTFN merges Fred Media & Radar
Content distribution and digital teams integrate into a new-look business to be officially debut at MIPCOM next month.
- Published by David Knox
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WTFN is integrating its Fred Media (content distribution) and Radar (digital) teams into a new-look business.
Fred Media / Radar will officially debut at MIPCOM in Cannes next month.
Derek Dyson, previously General Manager at Radar, has been promoted to Chief Commercial Officer at WTFN, responsibility for the integrated team, global business strategy – and developing opportunities.
Louisa Emery, has been appointed General Manager at Radar. Prior to joining Radar, she headed up digital and social media teams at both Warner Bros. and Fremantle in Australia, including the Big Brother relaunch campaign for Channel 7 and Endemol Shine. She also worked for Totem Global in Australia and worked extensively in the UK, at Channel 5, ITV and Endemol Shine UK.
Derek Dyson, Chief Commercial Office at WTFN, says: “Over the past few months, as the Radar business has expanded, the Fred Media and Radar teams have been working increasingly closely together for many clients looking to optimise the value of the rights they entrust us to manage. So, we felt it would make sense – and be more efficient – to now fully integrate the teams.
“I am excited to oversee Fred Media / Radar and create something new in the marketplace. It has been a tough year for everyone, but our Total Distribution strategy – focusing on ensuring all content rights are maximised across every possible platform – has been paying dividends, with digital and online projects especially proving key growth drivers. With Louisa now a key part of our team – working closely with recently promoted colleagues Fred Media Head of Sales Jimmy Elkington and Head of Operations and Acquisitions for Fred Media/Radar Roger Vanderspikken – we are well-placed to deliver new creative and commercial opportunities, especially in the wider creator economy.”
In other news Judy Levenson has joined Fred Media as a sales consultant, with responsibility for the Americas. She has previously held senior roles at Showtime, National Geographic, Discovery and Scott Brothers Entertainment.