2024 Multichannel Survey: 9GO! / 9GEM /9Life / 9RUSH
Nine's multichannel group is No.1 across all key demos People 25-54, 16-39 and Grocery Buyers.
- Published by David Knox
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Nine offers a range of locally-produced shows across its 4 multichannels with 9GO! flagship show Love Island Australia set to return soon with host Sophie Monk.
Nine’s multichannel group is No.1 across all key demos People 25-54, 16-39 and Grocery Buyers, however 9GEM, 9Life and 9RUSH have all slipped in their key demos since last year.
Other upcoming titles include Brokenwood Mysteries, Signora Volpe, The Madame Blanc Mysteries, Hunters All Stars, Building off the Grid, Aussie Road Trainers, Aussie Gold Hunters: Mine SOS and Aussie Lobster Men.
9GO!
Brand Identity: 9GO! is for the young, and the young-at-heart, offering a line-up of blockbuster
movies, reality and comedy.
Target Demographic: People 16-39
Format / Tech Playout: MPEG-2 / MPEG-4 HD
2024 YTD Ratings Share / Demo Performance: 9Go! is averaging a 3.5% commercial share with People 16-39.
Key First Run Titles: Survivor, Love Island Australia, Young Sheldon.
First-Run Australian Content: Love Island Australia, Australian Premiere Movies.
Recent Success Stories: Survivor, First Run Movies, Brisbane International, Blockbuster Movies – Harry Potter, Fast and The Furious, Terminator, Legally Blonde, Mission Impossible Fallout.
Upcoming Key Titles: Love Island Australia.
Upcoming Changes to Playout / New Channels: Recently added MPEG-4 HD
9GEM
Brand Identity: 9GEM is an indulgent mix of classic UK comedies and dramas, top tier factual
entertainment and premium live sport.
Target Demographic: People 55+
Format / Tech Playout: MPEG-2 SD / MPEG-4 HD
2024 YTD Ratings Share / Demo Performance: 9GEM is averaging a 4.5% commercial share with People 55+ and a 3.8% commercial share with Total People. 9Gem has increased its share year-on-year across the calendar YTD across primetime with People 16-39 and Women 25-54.
Key First Run Titles: Shakespeare & Hathaway, The Chelsea Detective, Harry Wild, The Good
Karma Hospital, Antiques Downunder, Signora Volpe.
First-Run Australian Content: Antiques Downunder, NRL/NRLW, Wimbledon, Roland Garros,
Super Rugby, Wallabies, Davis Cup, Paralympics, Olympics, Australian Open.
Recent Success Stories: Death in Paradise, Midsomer Murders, Olympics, Paralympics, The Chelsea Detective, Shakespear and Hathaway, Australian Open, James Bond Summer Marathon.
Upcoming Key Titles: Brokenwood Mysteries, Signora Volpe, Narco Wars, Titanic: 25 Years Later with James Cameron, 80’s Top Ten, Borderline, The Madame Blanc Mysteries, Dalgliesh, The Travelling Auctioneers.
Upcoming Changes to Playout / New Channels: NA
9LIFE
Brand Identity: 9LIFE is the ultimate lifestyle destination, bringing together the best-of-the-best when it comes to real life / homemaker content from across the globe.
Target Demographic: Women 25-54
Format / Tech Playout: MPEG-2
2024 YTD Ratings Share / Demo Performance: 9Life is averaging a 2.7% commercial share with its target demographic Women 25-54. 9Life is the No.2 multichannel with this demo across all day with a 3.2% commercial share.
Key First Run Titles: Country House Hunters Australia, Country House Hunters New Zealand, Bargain Mansions, Fixer to Fabulous, Fixer to Fabulous: Italiano, Barbie Dreamhouse Challenge, My Derelict Home in The Sun, My Lottery Dream Home, Beachfront Bargainhunt, Derelict Rescue.
First-Run Australian Content: My Aussie Build, Australia’s Best Pools, Australia’s Best House,
Dream Homes Revealed, Open Homes Australia.
Recent Success Stories: Good Bones, My Lottery Dream Home, Home Town, Fixer Upper, Restored by the Fords, Ugliest House in America, Fixer to Fabulous, Unsellable Houses, Restored, Escape to Chateau, Escape to Chateau DIY.
Upcoming Key Titles: Backed by the Bros, House Hunters All Stars, Building off the Grid, Farmhouse Fixer, Renovation Aloha, Who’s Afraid of a Cheap Old House, My Mortgage Free Home, Building Roots.
Upcoming Changes to Playout / New Channels: NA
9RUSH
Brand Identity: 9RUSH is the home of the best high adventure, high octane and high adrenaline
reality programming from around the world.
Target Demographic: Males 25-54
Format / Tech Playout: MPEG-2
2024 YTD Ratings Share / Demo Performance: 9Rush is averaging a 2.8% commercial share with Men 25-54 across primetime and a 4.3% commercial share across all day.
Key First Run Titles: Outback Opal Hunters, Expedition Unknown, Gold Rush, Gold Rush Parkers
Trail, Mysteries of the Deep, Aussie Lobster Men, Mystery at Blind Frog Ranch, Egypt’s Unexplained Files, Mummies Unwrapped, Holden Bros Restos, Iron Resurrection, Texas Metal, Street Outlaws, Wheeler Dealers,
First-Run Australian Content: Outback Opal Hunters, Aussie Lobster Men.
Recent Success Stories: Outback Opal Hunters, Gold Rush, Expedition Unknown, Railroad Alaska, Mysteries of the Deep, Mysteries at the Museum.
Upcoming Key Titles: Aussie Road Trainers, Dirty Jobs, Street Outlaws vs The World, Street Outlaws: Farmtruck and Azn Down Under, Aussie Gold Hunters: Mine SOS, Gold Rush Parker’s Trail, Aussie Lobster Men, Lobstermania, Outback Opal Hunters.
Upcoming Changes to Playout / New Channels: N/A
- Tagged with Love Island Australia
4 Responses
How on earth can they claim to have first run rights to Young Sheldon when they onsold them to Foxtel, it’s over and they’ve already repeated them? Or Good Karma Hospital that has aired multiple times on the ABC, Foxtel and UK TV here. Or Shakespeare and Hathaway that has done the same. They get Brokenwood S10 and Dalgliesh S2 first. Signora Volpe airs first on Acorn and Foxtel. They could possibly get S5 of Shakespeare and Hathaway before the ABC or BBC but would you count on it? There a load of FTA TV they could show but aren’t because they want to streamed it on Now.
I watch a lot of 9Life, mainly House Hunters and HH International but that’s about it.
Funny I really don’t watch any of the extra free to air channels apart from ABC Entertains. Loving Gavin & Stacey all over again. Just wish they had an all-Aussie channel & a movie channel with the old Saturday arvo movies like Abbott & Costello, Jerry Lewis, Three Stooges and even the old Hammer films and the like. SBS Movies has become a little stale too of late. Still there’s always Million Dollar Minute. Is GD getting paid?
Rush looks great – if only it was available on WIN. With the weekday afternoon lineup on Go filled with 60s, 70s and 80s titles, wouldn’t this suit the Gem demographic better??