Dessert Masters down, but Paying Attention does heavy lifting.
10 needs to rethink screening its cooking show once a week in order to build its audience. Seven News, ACA and The Block were all winners.
- Published by David Knox
- on
- Filed under News
10’s scheduling of Dessert Masters as one new episode a week is not doing them any favours.
Last night the show shed 100k from its premiere (it isn’t even scheduled for this coming Sunday despite Amazing Race having ended). The good news is HYBPA? doubled its lead-in.
Meanwhile The Block again led entertainment at 1.1m in National TV Audience.
My Kitchen Rules drew 872,000 then 7:30 (773,000), Australian Story (628,000) and Dessert Masters (366,000).
Later Have You Been Paying Attention? was 729,000 then Four Corners (616,000), Media Watch (561,000), The Rookie (388,000), and a double episode of Bali 2002 (313,000).
Seven News was #1 at 1.33m then Home & Away (902,000) and The Chase (589,000). SWAT managed 178,000.
Nine News averaged 1.21m then wins by A Current Affair (1.00m) and Tipping Point (659,000).
ABC News scored 849,000. Hard Quiz (349,000), Q+A (239,000) and Antiques Roadshow (189,000) followed.
The Project managed 296,000 for 10. 10 News First was 287,000 then Deal or No Deal (234,000). A replay of Top Gear Australia was 148,000.
On SBS it was SBS World News (180,000 / 155,000), Into the Amazon with Robson Green (137,000), 8 Out of 10 Cats Does Countdown (101,000), Never Mind the Buzzcocks (79,000) and Mastermind (61,000).
Sunrise: 398,000
Today: 325,000
News Breakfast: 215,000
National Total TV: Monday 21 October 2024
- Tagged with 10 News First, 7:30, 8 Out of 10 Cats Does Countdown, A Current Affair, ABC News, Antiques Roadshow, Australian Story, Bali 2002, Deal or No Deal, Dessert Masters, Four Corners, Hard Quiz, Have You Been Paying Attention?, Home & Away, Into the Amazon with Robson Green, Mastermind, Media Watch, My Kitchen Rules, Never Mind the Buzzcocks, News Breakfast, Nine News, Q+A, SBS World News, Seven News, Sunrise, SWAT, The Block, The Chase, The Project, The Rookie, Tipping Point, Today, Top Gear Australia
9 Responses
Was surprised to see this scheduled weekly but refreshing to see an Aussie commercial FTA actually have a schedule with different shows across the week after years of stripped franchises.
I cannot understand why ch10 wouldn’t put dessert masters on Sunday night as well as Monday.
I’m enjoying it, but it’s a shame it’s only on once a week.
For what my opinion is worth I feel HYBPA is worthy of a 7.30pm start.
That would be radical, but maybe 10 needs radical in 2025. It used to be 8:30 to include MA content, but since then classifications have changed and MA is now 7:30.
HYBPA (along with The Cheap Seats) is “only” rated M last I checked so theoretically at least, could’ve been shown at 7.30pm for a while without causing too many hassles from a compliance POV.
Having said that, I’ve got no doubt that one of the commercial FTAs will try MA content at 7.30pm soon enough – perhaps Nine might with the next series of MAFS?
Either way, I agree that Ten probably needs to do something radical in 2025 – perhaps even scheduling the more “family friendly” reality tentpoles between 6pm and 7.30pm followed by your HYBPA/Cheap Seats/Gogglebox-type shows.
And 10 not-so Late News would surely be better if it was positioned as a mid-evening bulletin and was broadcast live (or live-ish) around 8.30pm? That way you might get commuters – a no doubt substantial market in places like Sydney & Melbourne – who arrive home too late for the early evening bulletins but aren’t willing enough to hang around until post-10pm/10.30pm for Late News on the other networks.
There haa been MA at 7:30 already, random shows or films here and there.
Is Ed Kavalee okay?
Do you think Dessert Masters might also be struggling in the ratings because…it’s actually not all that interesting of a program?
Granted, I’m not big on these types of shows generally. But the title (and some of the concept/format) seems very reminiscent of Zumbo’s Just Desserts which despite airing on Seven, also received less viewers than shows on ABC-TV during its most recent season in 2019.
From this distance, Dessert Masters seemed to only receive a second season because it was renewed before the first (which didn’t rate all that well from memory but was probably still above The Real Love Boat-levels of ratings failure) had begun airing. With that in mind, I would not expect to see a Season 3 in 2025.
Gee. Never thought MKR (post reboot) would double Dessert Masters. I don’t watch either. However DM to me is food porn by experienced chefs. At least MKR is everyday people, which is more relatable (as is The Block). Just my opinion.