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Tough night for 10 on Wednesday

Early evening shows on 10 are making it tough for entertainment programming to lift to a competitive position.

Wednesday was a tough night for 10 unable to rise above the 300,000 viewers it attracted for 10 News First.

The early evening combo of Deal or No Deal and The Project now often tracks around 80,000 viewers less than they did at the top of the year, making it challenging for its entertainment slate.

Meanwhile The 1% Club UK topped entertainment at 937,000, eclipsing  7:30 (706,000), Hard Quiz (574,000), Taronga: Who’s Who in the Zoo? (556,000), Shark Tank (276,000) and Michael Mosley Wonders of the Human Body (186,000).

Later Question Everything led at 471,000 then The Big Trip (410,000), Fisk rpt (323,000), Listing Melbourne (218,000) and NCIS (225,000).

Seven News was #1 at 1.21m. Home & Away drew 869,000 then The Chase (572,000). First Dates UK was 163,000.

Nine News scored 1.1m with wins by A Current Affair (953,000) then Tipping Point (672,000). Britain’s Most Expensive Houses was 128,000 while Love Island’s 169,000 continues to draw a big BVOD audience.

ABC News drew 763,000. Planet America was 340,000 then Hard Quiz rpt (296,000) and A Bite to Eat with Alice (87,000).

10 News First was best for 10 at 300,000. The Project was 270,000, Deal or No Deal (247,000) and NCIS: Origins (152,000).

SBS World News (155,000 / 128,000)  The Jury (149,000), Mastermind (86,000) and The Old Man (68,000).

Sunrise: 409,000
Today: 331,000
News Breakfast: 237,000

National TV Audience: Wednesday 13 November 2024

27 Responses

  1. Whoever decided DOND should be at 6pm should be shown the door.
    It’s a good show, and Grant is a great host. Its let down by a bad timeslot plus terrible cheap, cheesy promos

    1. 10 have no viable alternative slots for it though – between 4-5pm, it’s soaps, then news at 5pm, evening programmes from 6:30pm.. 6pm is the best slot for it.

      1. Random idea: Project @ 6pm, DonD @ 7pm, Primetime @ 7:30

        DonD catches viewers looking for an alternative to H&A and AcA. Project plays into being “News Delivered Differently” in the news timeslot.

  2. Crazy so many people watching the repeat episodes of the 1% Club UK, we saw these current episodes only a few months and already in repeat yet rating nearly a million!

    1. I agree. The Project has been around for a long time now but it is not growing in viewers. In fact it’s shrinking. As l have said many times 10 should launch prime time shows at 7pm not 7.30. Why try and compete with 7 and 9 news. Give Cheap Seats a go at 6.30pm, 30 minute version Mon to Thurs.

  3. My mate recently went to a recording of Deal that they are shooting for all 2025, so they obviously been green lit….weird that a show that has such terrible numbers and dropping as the year goes gets another year? Clearly Channel 10 execs are the worst decision makers of the whole bunch

    1. Don’t imagine they have too many other shows that could go up against the might of 7 and 9 in the same slot. At least DOND has a loyal viewership, anything else they replace it with will probably fair a lot worse.

        1. Given the rights to The Simpsons have been with Seven for many years now, there is no chance of it going back to 10 anytime soon. Any real fans probably watch it on Disney+ these days anyway

    1. Tipping Point has been winning all year except a slight dip at olympics, mainly hit by a big Melbourne drop. After a couple of weeks, it build its audience back slow but now leading significantly again.

    2. The problem with the Chase is that it’s starting to look tired up against TP as the new player in the market. The Chase have thrown too many gimmicks at trying to lure eye balls back when they should have ditched the frequency of repeats and focussed on getting more new episodes with Anne and the Beast, they seem to be few and far between of late.

      1. This comment wins – gimmicks include Double Trouble, New American Chaser (less than 10 eps), New Professor Chaser, Money Spinner made up thing and then creating “Shark Week” style themes to bunch repeats and new episodes together. From a marketing/programming point of view – they have thrown the kitchen sink at it so there isn’t a stone left unturned, but from a viewer – Seven have screwed the pooch, the rekt a perfectly viable show but diluting the main brand…thus losing.

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