Seven wins 2024 ratings year
Seven wins survey year for the fourth year running, with AFL Grand Final as the top audience drawcard.
- Published by David Knox
- on
- Filed under News, Top Stories
- Seven wins Total People
- Nine wins 25 – 54 Demo
- ABC pushes 10 into fourth place
- AFL Grand Final tops 2024 ratings
Seven has won the 2024 Ratings Year, for the fourth year in a row.
In the Survey weeks, excluding 2 Olympics weeks, Seven drew a 29.8% share in Total People, ahead of Nine’s 27.6%.
10 landed in fourth place behind ABC for the third year running.
Nine won in the advertiser-friendly 25-54 Demo for the sixth year in a row, while Seven led in the Grocery Shoppers demo.
The AFL Grand Final drew the biggest audience of the year at 4.059m viewers in National TV Audience.
NB: This year with Regional Viewers and BVOD added into a Total TV figure, direct comparisons with previous years is best avoided -but that will change come 2025.
Survey Year 2024*
Total People:
Seven: 29.8%
Nine: 27.6%
ABC: 18.6%
10: 14.7%
SBS: 9.3%
25-54:
Nine: 30.9%
Seven: 28.3%
10: 18.6%
ABC: 14.4%
SBS: 7.7%
Grocery Shoppers:
Seven: 30.1%
Nine: 27.4%
ABC: 18.2%
10: 14.7%
SBS: 9.7%
* VOZ, Shares and platform audiences “when watched” Survey Year to date (excl Easter and excluding Summer Olympics 27.7 – 11.8), Total TV National.
Top 50 Commercial Shows of Survey Year
(excl. ABC, SBS, Olympics)
| Rank | Network | Program | Total TV
audience |
| 1 | Seven | Seven’s AFL: Grand Final: Sydney v Brisbane | 4,059,400 |
| 2 | Nine | State Of Origin Rugby League NSW v Queensland #3 | 3,611,600 |
| 3 | Nine | State Of Origin Rugby League NSW v Queensland #1 | 3,399,000 |
| 4 | Nine | NRL Grand Final Day Match | 3,381,900 |
| 5 | Seven | Seven’s AFL: Grand Final: Presentations | 3,224,000 |
| 6 | Nine | State Of Origin Rugby League NSW v Queensland #2 | 3,216,400 |
| 7 | Seven | Seven’s AFL: Grand Final: On The Ground | 2,991,100 |
| 8 | Nine | Married At First Sight Finale | 2,382,700 |
| 9 | Nine | The Block Grand Final | 2,320,100 |
| 10 | Nine | Married At First Sight The Final Dinner Party | 2,272,100 |
| 11 | Nine | The Block Winner Announced | 2,244,500 |
| 12 | Nine | Married At First Sight | 2,207,300 |
| 13 | Nine | Melbourne Cup Race | 1,913,500 |
| 14 | Nine | State Of Origin Rugby League NSW v Queensland #1
Pre Match |
1,861,100 |
| 15 | Nine | State Of Origin Rugby League NSW v Queensland #3
Pre Match |
1,795,400 |
| 16 | Nine | NRL Grand Final Day Entertainment | 1,741,200 |
| 17 | Nine | State Of Origin Rugby League NSW v Queensland #2
Pre Match |
1,725,300 |
| 18 | Nine | Melbourne Cup Presentation | 1,589,400 |
| 20 | Nine | The Block | 1,431,300 |
| 19 | Nine | Travel Guides | 1,451,200 |
| 21 | Seven | The 64th TV WEEK Logie Awards | 1,430,500 |
| 22 | Nine | NRL Grand Final Day Post Match | 1,421,200 |
| 23 | Seven | Farmer Wants A Wife Reunion | 1,403,800 |
| 24 | Seven | Seven’s AFL: Grand Final: Pre-Match Entertainment | 1,396,600 |
| 25 | Nine | Melbourne Cup Mounting Yard | 1,347,800 |
| 26 | Seven | My Kitchen Rules Grand Final | 1,313,000 |
| 27 | Seven | 7NEWS Monday to Friday | 1,288,300 |
| 28 | Seven | 7NEWS Sunday | 1,286,300 |
| 29 | Seven | Farmer Wants A Wife | 1,277,700 |
| 30 | Seven | 2024 AFL Brownlow Medal | 1,273,500 |
| 31 | Seven | Farmer Wants A Wife Finale | 1,267,600 |
| 32 | Seven | Nine News Sunday | 1,249,500 |
| 33 | Seven | Supercars Championship: Bathurst 1000 Post Race | 1,232,800 |
| 34 | Seven | The Voice Grand Finale | 1,214,800 |
| 35 | Seven | The Voice | 1,194,000 |
| 36 | Seven | Supercars Championship: Bathurst 1000 Race | 1,190,000 |
| 37 | Seven | The 64th TV WEEK Logie Awards Red Carpet | 1,189,500 |
| 38 | Nine | State Of Origin Rugby League NSW v Queensland #3
Post Match |
1,185,700 |
| 39 | Seven | Mr Bates v The Post Office | 1,185,100 |
| 40 | Nine | NRL Finals Series | 1,172,100 |
| 41 | Nine | Nine News Monday to Friday | 1,165,700 |
| 42 | Seven | My Kitchen Rules | 1,155,800 |
| 43 | Nine | State Of Origin Rugby League NSW v Queensland #1
Post Match |
1,155,500 |
| 44 | 10 | MasterChef Australia Grand Finale | 1,129,200 |
| 45 | Nine | Women’s State Of Origin #3 | 1,101,100 |
| 46 | Seven | Seven’s AFL: Friday Night Football Finals | 1,083,900 |
| 47 | Nine | Women’s State Of Origin #2 | 1,082,900 |
| 48 | Nine | Lego Masters | 1,070,300 |
| 49 | Seven | Seven’s AFL: Saturday Night Football Finals | 1,043,200 |
| 50 | Seven | 7NEWS Saturday | 1,032,200 |
Seven:
- #1 in share
- Wins Total People
- Highest-ever audience share in a non-Olympics year
- Hits: Seven News, AFL, Sunrise, Farmer Wants a Wife, Home & Away, The Voice, Logie Awards, Mr Bates v The Post Office, My Kitchen Rules, The Morning Show, Better Homes & Gardens, Bathurst 1000.
- Biggest Entertainment Series: Farmer Wants a Wife
- Biggest New Series: Mr Bates v The Post Office
- 7plus up 29% year-on-year
Seven West Media Managing Director and Chief Executive Officer, Jeff Howard, said: “For the fourth year in a row, Seven was the most-watched broadcast and digital network in Australia. That success reflects our passionate focus on creating great content that connects with Australians and delivers results for our commercial partners. Seven has an incredible line up of the most-watched shows in Australia, from the AFL Grand Final, 7NEWS and Sunrise to Farmer Wants A Wife, Home and Away and The Voice. Many of our shows increased their audiences this year. 7plus was a star performer in 2024 and it will power ahead in 2025 thanks to the addition of cricket and AFL – both available on a free streamer for the first time – and more exclusive, first-run entertainment content through our 7plus First strategy. Millions of Australians connect with one of our broadcast, digital or publishing platforms every day, every week, every month. To make that happen, every year we create, collate and curate thousands of hours of local content. This year, the number of people we connected with grew on both broadcast and digital thanks to content such as the AFL Grand Final, Farmer Wants A Wife, My Kitchen Rules and more, and our content line up for 2025 will ensure that growth continues.”
Seven Group Managing Director, Television, Angus Ross, said: “The combination of the best news, sport and entertainment content across the screens of Seven was a hit with Australians this year, making us the most-watched network again in 2024 and for 16 of the past 18 years. Achieving audience growth across many of our key entertainment and sport programs was a great result and testament to the connection we have built with viewers. We consistently deliver audiences year-round. The biggest shows and most reliable formats in the world are on Seven and 7plus including Home and Away, Australian Idol, Farmer Wants A Wife, Dancing With The Stars, The Voice, My Kitchen Rules and The 1% Club. Next year, we will launch two brand-new local tentpole formats – Stranded On Honeymoon Island and Once In A Lifetime – plus a lot more great content across Seven and 7plus.”
Nine:
- #2 in share
- Wins 25-54 Demo
- Hits: Married at First Sight, Nine News, A Current Affair, The Block, State of Origin, Melbourne Cup, Olympics, Tipping Point, Travel Guides.
- Biggest Entertainment Series: Married at First Sight
- Biggest New Series: Tipping Point
- 9Now leading commercial BVOD platform
Michael Healy, Nine’s Director of Television, said: “Nine is incredibly proud to have once again delivered Australia’s most engaging content in 2024. Our dedication to delivering the best News, Sport and Entertainment is unmatched. The Paris 2024 Olympics and Paralympics were a key highlight in showcasing the 9Network’s ability to bring Australians together for some of the most culturally significant moments of the year, achieving a National Total TV Reach of more than 20 million Australians. With exceptional, multi-platform coverage, our broadcast set a new benchmark for immersive sports storytelling, creating unforgettable experiences for viewers across the country.”
Michael Stephenson, Nine’s Chief Sales Officer, said: “The future of television is Total TV, combining broadcast, live streaming, and on-demand. At Nine, we meticulously license, produce and schedule content to optimise viewership across these platforms, ensuring audiences have seamless access to our content in real time or on their schedule. The impressive growth of 9Now is essential to our advertising partners and demonstrates the evolving habits of viewers who are shifting towards more flexible, on-demand viewing options.”
10:
- #4 in share
- Claims ‘Youngest FTA Network’ with viewers up to 6 years younger than competitors
- Hits: Have You Been Paying Attention?, MasterChef Australia, Australian Survivor, I’m a Celebrity Get Me Out of Here, Gogglebox Australia, The Cheap Seats.
- Biggest Entertainment Series: Have You Been Paying Attention?
- Biggest New Series: Matlock
- 10Play up 32%
Daniel Monaghan, SVP Content and Programming, Paramount Australia, said: “Our diverse and premium content slate across Paramount continues to entertain Aussies with the best comedies, reality TV, drama sport and more. Our mountain of entertainment connects with younger audiences across streaming, BVOD and linear TV with shows that make you laugh, cry, cringe and escape the everyday.
“We know that we’ll continue to build on this success in 2025 bringing back our fan-favourites and popular formats and welcoming some incredibly exciting new shows. There’s Big Brother returning to its original home on 10 as well as Sam Pang’s new weekly show, also drama Playing Gracie Darling on Paramount+ as well as NCIS: Sydney season two, plus comedy series Ghosts, The List, and more. But to start the year we’ll be taking families into the jungle with I’m A Celebrity… Get Me Out Of Here! returning to its summer viewing sweet spot with Robert Irwin and Julia Morris putting our campmates through grisly tasks and trials, all for our entertainment.”
Rod Prosser, Chief Sales Officer, Paramount Australia, said: “Our One Paramount Strategy is delivering results with consistent high-quality shows in every genre entertaining our audiences across all platforms. We’ve seen strong audience results in entertainment, sport and comedy this year and are incredibly excited for what’s in store for 2025.
“And our content line up is set to go off with Pang in 2025 with comedies and entertainment galore, both new and returning shows with two seasons of Australian Survivor, MasterChef Australia, Airport 24/7, House Hunters Australia, Football, Formula One and more. But it all starts in the jungle with the triumphant return of I’m A Celebrity… Get Me Out Of Here! to summer family viewing.”
7 Responses
It looks like Daniel Monaghan asked Chat gpt to write his response
LOL at ch10. “#4 in share” and ‘Youngest FTA Network’. scraping the bottom of the explanation barrel.
At least they got rid of the split coding of each entry. 5 years ago, TT ended productions in SA & WA and moved to a coding, Seven News at 6:30. I feel that split coding is quite unfair for the FTA networks as though it takes up a lot of entries in the Top 20 and would like to see other programs being entered.
But with sports broadcasts, I am in two minds of the change. E.g. the AFL. The AFL was shown on both Seven/7mate. I was quite disappointed when they got rid of the multichannel ratings system. It is quite hard to determine which city would broadcast the AFL on FTA channel e.g. normally Perth/BNE/SYD viewers get the AFL Fridays on 7mate, while in VIC/SA they get coverage on 7.
A better looking table, without too many codings. Without split coding of some shows (like Seven and Nine News in previous years). At least the regular seasons of the reality shows were shown as one, rather than 5 entries for each day of the week.
Not much we can do for Grand Finals, pre and post match segments for sporting games etc.
An improvement nonetheless.
Married at First Sight (and the Block) still doing wonders.
So only one drama (from the UK), no movies or comedies amongst the top 50 shows.
This is not good news for those wanting governments to subsidise our local industry on the basis that “Australians want to watch their own stories”.
Yes and no. It doesn’t include public broadcasters (or streamers obviously) and you have to look at how shows hog spots with their various ways of coding (MAFS / MAFS Dinner Party / MAFS Reunion) etc.
It is always interesting to see that Seven and Nine aired 49/50 of the top 50 rated programs. They dominate the market. Both of them are also profiting primarily from their long running programs in reality and sport. Some new shows have been delayed until next year, so hopefully we see some diversification in what is being offered, although they are already doing well.