Week 31 belonged comfortably to Seven, but it was the ABC that issued a lesson to commercial networks as audiences flocked to a supposedly niche show, United States of Tara.
After MasterChef took a glorious 3.7m the week became not so much Seven's to win, but TEN's to lose. And it was a week when all three commercial networks unveiled new shows.
It's been three years since TEN won a ratings week, and only the second time since OzTAM began in 2001. Meanwhile Nine comes third in a week with State of Origin.
While the country held its breath on a $100m lotto, networks watched as their numbers stacked up in a routine order for Week 27. But some cities took a different view.