Week 45 saw Seven launch its new digital channel, and the Melbourne Cup delivering it their biggest audience all year. And there were celebrations in Community Television.
Week 31 belonged comfortably to Seven, but it was the ABC that issued a lesson to commercial networks as audiences flocked to a supposedly niche show, United States of Tara.
After MasterChef took a glorious 3.7m the week became not so much Seven's to win, but TEN's to lose. And it was a week when all three commercial networks unveiled new shows.