Seven unveiled some of its 2009 titles to advertisers this week, including Sunday Night, a new Sunday evening current affairs programme. The last time Seven went anywhere near this territory was arguably Witness / The Times.
Certainly for a network that boasts its dominance in News and Current Affairs it is lacking a tough, credible evening format. TEN is the only other free to air network without an equivalent.
Looking at the success of Nine’s perennial 60 Minutes it isn’t hard to see why the network is looking for a piece of the action. Sundays are still considered the most prestigious night of the week, generally with more eyeballs in front of the box, and significantly, an opportunity to promote the coming week.
Seven has had mixed fortunes with its Sunday nights of late. Ugly Betty worked last year but has now subsided. Kath & Kim and Grey’s Anatomy surged, but Gladiators, My Name is Earl, Dancing with the Stars and Brothers and Sisters have been less glorious. Lipstick Jungle and Private Practice flopped.
There are unconfirmed rumours that Mike Munro has been talking with Seven. He leaves Nine at the end of this month, supposedly for retirement. Meanwhile, Ray Martin, who criticised Nine’s dumping of Sunday is set to give the Andrew Olle Lecture later this month.
Is time up for 60 Minutes? Who would you like to see hosting a serious current affairs show on Seven?
Souce: Fin Review
Photo: stock image.