MTV redesigns iconic logo
No more Music Television as MTV rebrands its iconic logo after 29 years, to fit with broader channel programming.
After 29 years MTV has redesigned its iconic logo, in a move to shift away from its “Music Television” brand.
While it will still feature the monolithic “M” and “TV” it has dropped the text “Music Television,” confirming fears that music is no longer the channel’s priority. The two words had always appeared underneath the logo, until now.
Across its history MTV has thrived on reality shows such as The Osbournes, Newlyweds, Jackass, Jersey Shore, The Hills and The Real World, while TRL has been cancelled. 1992’s The Real World is widely considered the forerunner of the reality TV genre.
MTV’s head of marketing Tina Exarhos told the Los Angeles Times, “The people who watch it today, they don’t refer to MTV as music television. They don’t have the same emotional connection that, say, the people who are writing about [the logo change] do.”
That would probably be that because for most of its life, the channel was constantly entertaining us with new graphics of the logo…
But as Exarhos says, “It felt like, ‘Why have we been so scared [to change] when the channel itself has evolved so much over the years?’ ”
The network is expected to continue with the Video Music Awards.