2011 ASTRA Industry Excellence Awards: finalists

The Australian Subscription Television and Radio Association (ASTRA) has announced the finalists in its Industry Excellence Awards.

The awards recognise individuals, channels and agencies creating campaigns for the Pay TV industry, in Platform Marketing, Program and Channel Promotion and Technology. They are judged by a panel of senior industry execs and marketing specialists.

ASTRA CEO Petra Buchanan said, “The finalists this year once again exemplify the exceptional talent within the subscription television industry. The calibre of digital and multi-platform campaigns represents the diverse audience and reach of subscription television in metro and regional markets.”

The Finalists are:

PLATFORM MARKETING
Most Outstanding Marketing Campaign – Subscription Sales
Awarded to the most outstanding Australian consumer marketing campaign used to drive subscription sales.
EOFYS 11, FOXTEL
iQ Consideration Campaign, FOXTEL
Try a New Life, AUSTAR
$1 a day, AUSTAR

Most Outstanding Marketing Campaign – Subscriber Retention
Awarded to the most outstanding Australian consumer marketing campaign used to encourage customer retention and loyalty.
AUSTAR for Business HD Sports Campaign, AUSTAR
Christmas in HD, AUSTAR
AUSTAR Rewards Trial, AUSTAR

Most Outstanding Use Of Subscription Television Medium For A Consumer Advertising Campaign
Awarded to an organisation for the most outstanding use of the Australian subscription television medium in a consumer advertising campaign.
Aussie – Selling Houses Australia, The LifeStyle Channel
Jack Daniel’s JD Set, Multi Channel Network & UM (Channel [V])
Nivea Visage and Australia’s Next Top Model Series 6, Multi Channel Network & OMD Fuse (FOX8)

PROGRAM AND CHANNEL PROMOTION
Best On-Air Program Promotion
Awarded to the most creative and effective on-air program promotion for a single subscription television program, series or event.
Grand Designs: Imagine Building a Home Here, The LifeStyle Channel
Australia’s Next Top Model – Series 6 Launch, FOX8
Tough Nuts – Coming Soon, The Crime and Investigation Network
Spirited Launch Campaign, W Channel

Best Off-Air Program Promotion
Awarded to the most creative and effective off-air program promotion for a single subscription television program, series or event.
ZingZillas Series Launch, CBeebies
Ben 10: Ultimate Alien, Cartoon Network
Grand Designs Australia, The LifeStyle Channel
Matthew Hayden’s Home Ground, The LifeStyle Channel
[V] Guerilla Gigs, Channel [V]

Most Outstanding Channel Image Spot
Awarded to an organisation for the most creative and effective channel image spot designed to define, launch, build awareness, or change perception of the channel brand.
Sci Fi Plus 2, Sci Fi
Vancouver Winter Olympic Games, FOXTEL
Get into UKTV, UKTV
Honk if You’re Human, BBC Knowledge
Channel [V] – For The Love of Music, Channel [V]

Best Social/Digital Media Promotion
Awarded to the most outstanding integrated consumer marketing campaign to promote an Australian subscription television channel identity, program or a platform.
Delhi Commonwealth Games Campaign, FOXTEL
Grand Designs Australia, The LifeStyle Channel
[V] Guerilla Gigs, Channel [V]
[V] Oz Artist 2010, Channel [V]

Best PR/Communications Campaign
Awarded to the most creative and effective stand-alone PR or Communications campaign to promote an Australian subscription television channel, platform, program and/or drive subscription sales/subscriber retention.
Bear Grylls, Discovery Channel
Ben 10 Ultimate Alien 10.10.10, Cartoon Network
Grand Designs Australia, The LifeStyle Channel
Great Migrations Launch, National Geographic Channel

Best Marketing Campaign Under $50,000
Awarded to the most creative and effective consumer marketing campaign to promote a channel identity or program with a total marketing budget of $50,000 or less.
Ultimate Alien Hunt, Cartoon Network
The Big Report, The Weather Channel

TECHNOLOGY
Most Outstanding Use Of Technology
Awarded for the most creative and effective use of technology for consumer use.
Vancouver Winter Olympic Games, FOXTEL
weatherchannel.com.au Relaunch, The Weather Channel
Australian TV’s First Ever 3D Sports Broadcast, FOX SPORTS

Most Outstanding Use Of Interactive Television
Awarded for the most creative and effective use of interactive television for consumer use.
Australia’s Next Top Model – Chat On, FOX8
Vancouver Winter Olympic Games, FOXTEL

The winners will be announced as part of the ASTRA Conference on Tuesday 29th March at the Sydney Exhibition & Convention Centre.

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