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Multichannel Survey 2016: ABC2 / ABC3

Day in, day out ABC2 titles sit at the top of the multichannel ratings.

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Day in, day out ABC2 titles sit at the top of the multichannel ratings.

Shows such as Peppa Pig, Ben & Holly’s Little Kingdom, Peter Rabbit, and Shaun The Sheep fall under the ABCKIDS pre-school brand on the ABC2 band. ABC2 targets 25-34yr olds with programming from 7pm – 2am including the decade-old Good Game, Ross Kemp: Extreme World, Tattoo Disasters, Never Mind the Buzzcocks, Live At The Apollo and Louis Theroux.

ABC3 is directed at 7-15 year olds and includes local titles such as Nowhere Boys, Little Lunch, Tomorrow When the World Began, Bushwhacked, Ready For This, Good Game Spawn Point and BtN. There’s more of Nowhere Boys and You’re Skitting Me on the way, along with Rookie Reporter.

ABC News 24 did not respond to the survey, due to the election coverage.

ABC has also not yet delivered on its November announcement of its primary channel switching to HD by June. An ABC spokesperson yesterday told TV Tonight, “The timeline is still being discussed but we have a number of initiatives on the TV roadmap including HD, and are actively working towards seeing them come to fruition.”

ABC responses are below:

ABC2 / ABC KIDS

BRAND IDENTITY:
ABC2: The best in provocative, surprising and entertaining content for younger Australian audiences.
ABC KIDS: The trusted home of the best local and international preschool content.

TARGET DEMOGRAPHIC:
ABC2: 25-34yr olds
ABC KIDS: Primary: 2-6 year olds. Secondary: Families with Preschoolers

RATINGS / PERFORMANCE RESULTS:
ABC2: ABC2’s audience is up 13% year on year and is the only multichannel to have experienced an increase its audience year on year (notwithstanding the new multi channels that launched late last year). ABC2’s primary objective is to extend the ABC’s reach by engaging with younger Australian audiences, particularly those who may not connect with other ABC channels. Exclusive weekly reach for ABC2 is 5% (the % of people who tune into ABC2 and not any other ABC channel**) ** Oztam Metro data weeks 0-12, 2016
ABC KIDS: ABC KIDS is the top multi-channel during the day (6am-6pm) among Total People, Children 0-4, People 25-34, and People 35-49. Source: OzTAM metro data, Wks 1-24 2016 One in every two pre-schoolers tune into ABC KIDS during the day on TV and online viewing of ABC KIDS programs have tripled since the launch of the dedicated ABC KIDS iview app in March 2015. There have been over 1 million downloads of the ABC KIDS iview app and ABC KIDS play app since they launched in 2015.

KEY FIRST RUN TITLES:
ABC2: Hack Live: Body Obsession; Hack Live: The War on Young People; Good Game; Ross Kemp: Extreme World; Bodyshockers; My Self Harm Nightmare; Hunted; Tattoo Disasters; Never Mind the Buzzcocks; Live At The Apollo; Penn and Teller: Fool Us; Reggie Yates: Extreme South Africa; Reggie Yates: Extreme Russia; Louis Theroux
ABC KIDS: Play School, Giggle and Hoot, Hoot Hoot Go, Peppa Pig, Ben & Holly’s Little Kingdom, Octonauts, Peter Rabbit, Sesame Street, Shaun The Sheep, The Wiggles, Teletubbies, Bing.

UPCOMING FIRST RUN TITLES:
ABC2: Welcome to the Mosque; Employable Me; Welcome to Leith; Live from the BBC; Plebs S3; Archer S6; Inside Amy Schumer S3
ABC KIDS: Play School Celebrity Covers, Wiggle Town, Noddy Toyland Detective, Kazoops.

RECENT SUCCESS STORIES:
ABC2: 2 High: A Week on Drugs; 2 Sexy: The Business of Sex; Naked As: No Body’s Perfect – all themed weeks that deliver a wide range of programs from Australia and around the world examining relevant topics for our core audience. These weeks are anchored by a live program made in collaboration with triple j and hosted by Hack host Tom Tilley. And, this year Good Game celebrates 10 years!
ABC KIDS: Hoot Hoot Go, Playschool 50th Anniversary, ABC KIDS iview, ABC KIDS Play.

FIRST-RUN AUSTRALIAN CONTENT:
ABC2: Hack Live: Body Obsession; Hack Live: The War on Young People; Good Game; Australians on Drugs; Australians on Porn; Tom Gleeson (Stand Up)
ABC KIDS: Play School, Play School Celebrity Covers, Giggle and Hoot, Hoot Hoot Go, Wiggle Town, Kazoops.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
ABC2: The Checkout; Mad As Hell; The Weekly with Charlie Pickering; Gruen /
ABC KIDS: n/a

PREMIUM HD CONTENT: n/a

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD etc.) n/a

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD: none at this stage.

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ABC3

BRAND IDENTITY: A dedicated destination for young Australians, offering distinct, diverse and inspiring content for them and their families.

TARGET DEMOGRAPHIC: 7-15s and their families. Secondary: Families, Students + Teachers (Education)

RATINGS / PERFORMANCE RESULTS: ABC3 is the top multi-channel among 5-12s. During the day it is also the top multichannel among 13-24s. Source: OzTAM metro data, Wks 1-24 2016.

KEY FIRST RUN TITLES: Nowhere Boys, Little Lunch, Tomorrow When the World Began, Bushwhacked, Behind The News, Ready For This, Good Game Spawn Point, Danger Mouse, Camp Lakebottom, Operation Ouch, Horrible Histories, Slugterra, Deadly 60, Dance Academy.

UPCOMING FIRST RUN TITLES: Rookie Reporter, Prisoner Zero, Nowhere Boys Series 3, You’re Skitting Me Series 3, Winston Steinburger & Sir Dudley Ding Dong, Bear Grylls: Survival School, Backstage, Gortimer Gibbons Life on Normal Street Series 3, Officially Amazing Series 4 & 5, Dixi Series 2.

RECENT SUCCESS STORIES: Little Lunch, 3 BEST FEST on iview, Rookie Reporter, Tomorrow When The War Began, Nowhere Boys: Book of Shadows.

FIRST-RUN AUSTRALIAN CONTENT: Nowhere Boys, Little Lunch, Tomorrow When the World Began, Bushwhacked, Ready For This, Good Game Spawn Point, Rookie Reporter, BtN News Breaks and BtN Classroom Edition.

CATCH-UP SHOWS FROM PRIMARY CHANNELS: N/A

PREMIUM HD CONTENT: N/A

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD etc.) N/A

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD: Not at this stage.

ABC News 24

(Did not respond)

7 Responses

  1. I have been watching repeats of Outnumbered every night on ABC3 the last week now, I really enjoy how they have content like that on there.
    I’d watch more of the ABC 3 anime friday if they didn’t have such a horrid reputation of just ending the show half-way through its season for no good reason. If you’re going to air a story driven anime, you should commit to the full season.

    I slipped out of Tomorrow When the War Began, although I did get the blu-ray of it so I have been meaning to go back.
    I do like how they have M rated programs, but they just say they’re PG to get it on the channel, that’s neat.

    1. ABC3 becomes a general entertainment channel in the evenings, yet gets no cross-promotion from ABC1 like ABC2 gets. It should.

      It could be argued that like Adventure Time, Outnumbered shouldn’t be watched by children (despite it staring three of them). But the argument is not nearly as strong as it is for Adventure Time.

      1. With the anime nights focusing on middle-teens to young adults, stuff like Heartland, Tomorrow When the War Began, Outnumbered and the like, ABC 3 clearly doesn’t need to hold it self to just children’s programming when they have a teenage audience which might not be as interested in stuff like Camp Lakebottom.

        But I would make the argument that children should be exposed to programs with adults in them like Outnumbered, one of the best ways for a child to mature is to come across programming with more complex langue than they might otherwise hear.
        If all they watch is kids shows, then they cannot progress as quickly.

  2. I used to watch quite a bit on ABC2 but hardly watch any these days. There is the occasional good program but they’re mired in trashy observationals and ancient repeats. I rarely use it for catchup either, preferring iView instead.

      1. ABC2 is the ABC’s revenge against the British government for moving it’s first run drama and comedy to Foxtel. For years the ABC has been maintaining the reputation of British culture as being certain middle class things (forwarding the soft power agenda of the UK government), and now it’s doing it’s best to trash that. 7Two is offering some assistance in solidarity.

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