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Are viewers getting bored at 8:30?

Ratings: It was once a slot for must-see Aussie drama but viewers are drifting from 8:30 shows or turning to multichannels.

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If Free to Air networks want to combat a drift to streaming platforms they will need to offer more compelling choices in the 8:30 timeslot.

Last night numbers were again soft after 7:30 reality shows in what used to be a slot drawing huge Aussie drama numbers….

Prince Charles: Inside the Duchy of Cornwall led at 8:30pm on ABC with 343,000 followed by One Born Every Minute Australia (338,000), Love Island (309,000), The Rookie (299,000 from 9pm) and Insight (210,000).

In another sign viewers were bored by choices 7mate movie Jack Reacher topped multichannels at 202,000.

Earlier The Block won its slot at 896,000 and topped the demos beating The Amazing Race Australia (522,000), 7:30 (469,000), Bride & Prejudice (467,000), and Dream Gardens (300,000).

Nine network won Tuesday with 30.5% then Seven 28.5%, 10 17.8%, ABC 14.4% and SBS 8.8%.

Nine News was 842,000 / 782,000 for Nine then A Current Affair (738,000) and Hot Seat (450,000 / 279,000). Botched was 224,000.

Seven News was #1 at 922,000 / 659,000 for Seven then Home & Away (578,000) and The Chase (549,000 / 318,000) and branded content House of Wellness (81,000) followed.

The Project drew 434,000 / 238,000 on 10 then 10 News First (313,000), Celebrity Name Game (183,000) and a Playing for Keeps replay was just 89,000.

ABC News (593,000), Nigel Slater’s Middle East (181,000) and The Drum (146,000) also comprised ABC’s night.

On SBS it was Building Britain’s Canals (261,000),  Dateline (134,000) and SBS World News (128,000).

Sunrise: 301,000
Today: 179,000
News Breakfast: 113,000 / 40,000.

OzTAM Overnights: Tuesday 29 October 2019

51 Responses

  1. What 8.30 slot?

    You mean the 8.47/9.06/8.51/8.33/842/916/5”858/851/9.01/906 slot

    How can you Catch the start or a show when you Hwhw zero idea what time it starts.

    The networks creates this problem

    In the Us shows start to the second – the second!

    1. Agreed. The networks are unreliable. No such thing as an 8.30 slot and hasn’t been in at least a decade. People are now accustomed to automatically looking elsewhere.

  2. I’m not so much bored as frustrated, with late starting times and the pop up previews are just insulting,I don’t want to be watching something and Scotty Cam or someone pops up nearly as big as the main characters, its very odd.

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