Australian commercial TV contributes $2.5 billion to GDP

Australian commercial TV contributes $2.5 billion to the nation’s GDP according to a report from Deloittes Access Economics.

The report commissioned by Free TV found that the commercial TV industry increased its contribution to national GDP by $200 million, or 5%, since 2019. There are 16,200 full-time employees in the industry and supply chain, down slightly on 16,300 in 2020.

The report claims at least 6% of Australians don’t have internet access while 22% can’t stream video on demand (VOD) due to broadband quality, availability, or insufficient data caps.

Greg Hywood, Chairman, Free TV said: “Australian content, trusted local news and the live action of our favourite sporting codes are fundamental parts of our identity, our society, and community connection.

“Research has revealed that 74% of Australians believe that reliable free-to-air television services are crucial for all Australians, especially for those without strong internet. In addition, more than three-quarters of Australians believe that Australians should have free access to iconic sporting events and that this shouldn’t be limited to only those that can afford it.”

The report comes at a time when the government plans a review of the anti-siphoning list, which the Free to Air sector wants extended to streamin platforms.

Nine and Paramount both currently have subscription streaming platforms of their own.

“The anti-siphoning scheme that ensures that iconic events of national significance stay on our TV screens expires next year and it only applies to Foxtel. The scheme would not stop subscription streaming services from acquiring exclusive rights to events like the NRL, AFL, Olympics or even the Melbourne Cup. Australians need the list extended and expanded to stop live and free sport disappearing exclusively behind paywalls,” Hywood said.

According to the survey more than 65% of Australians believe that commercial TV is a trusted source of local news, current affairs, down from 75% in 2020. 

In 2021, a total of $195 million of value was provided by networks in community and charitable support, primarily made up of in-kind donations and community service announcements with the Australia Unites telethon raising a further $25 million for the Red Cross and flood victims.