Best-selling Bluey
Not just a top rating TV show, but Bluey is also a publishing chart-topper.
- Published by David Knox
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Penguin Random House Australia and BBC Studios ANZ have announced that Bluey has hit sales of five million copies across 44 titles in Australia and New Zealand.
Impressively, there has been a Bluey title in the number one position in Nielsen BookScan’s official Australian bestseller charts for a total of 46 weeks.
Holly Toohey, Head of Brands, Partnerships and Audio Director, Young Readers, PRH, said: “From the moment we started working on the Bluey books and with the teams at BBC Studios and Ludo Studio, we knew we were part of something special. Great care and attention has gone into each and every book from all parties to make sure readers can enjoy the magic of the show in book form. It’s an honour to be able to recreate these little pieces of the Bluey world and we look forward to many more books to come!”
Kate O’Connor, Head of Brands and Licensing, BBC Studios ANZ, said: “The Bluey books perfectly capture the colour and humour of the show, and we’re thrilled with the love and care Penguin has given to this super special series, so that millions of Aussie kids and their parents have been able to experience the joy of Bluey in book form.”
The first three Bluey books were released in November 2019 — The Beach, Fruit Bat and Time to Play — and since then the series has been met with numerous accolades. The first books quickly became the second, fourth and fifth-highest selling Australian children’s books of the year.
The Beach was also awarded the 2020 ‘Book of the Year’ – the first time ever in the history of the Australian Book Industry Awards that a children’s picture book has won this prestigious award.
3 Responses
… and such a pity that all that “best-selling” revenue from Oz icon Bluey is going into the pockets of poms …
From memory, BBC was an original investor so they’d be entitled to a cut, but Ludo will doubtless be getting a cut too as creative.
We’re still waiting for a Bluey video game. Games based on Peppa Pig are very popular, and the publisher behind the Paw Patrol games is Australian. We hear of the likes of Fortnite and Minecraft all the time, but games aimed at the kids’ market are very profitable.