The Block Auction tops entertainment ratings for 2023

Nine won the ratings week led by The Block Auction. Melbourne Cup up for 10.

With just three weeks remaining, there looks to be little challenger to The Block Auction as the year’s top entertainment show.

The Winner Announced topped the week at 1.59m metro viewers -if down on previous seasons.

Together with Cricket, Nine took out the week, one that was challenging for Seven given the dud return of Big Brother.

Meanwhile 10’s final broadcast of the Melbourne Cup managed a modest boost compared to 2022.

Nine: 32.0
Seven: 25.5
ABC: 18.0
10: 16.2
SBS: 8.3

Primary channel:
Nine: 23.0
Seven: 16.9
ABC: 13.0
10: 10.1
SBS: 4.0

9GEM: 3.6
7TWO: 3.3
10 Peach: 2.8
7mate / 10 BOLD: 2.6
ABC Kids TV Plus: 2.4
ABC News: 2.2
9GO!: 2.0
9Life: 1.8
9Rush: 1.7
7flix / SBS VICELAND / SBS World Movies: 1.4
7Bravo: 1.2
SBS Food: 1.1
Nickelodeon: 0.8
ABC ME: 0.4
NITV: 0.3
SBS WorldWatch: 0.0

Nine topped the demos 16-39 and 25-54.

Nine won Sunday, Monday, Tuesday, Wednesday & Saturday. Seven claimed Thursday & Friday.

Best brands last week were:

Nine: The Block (Winner Ann: 1.59m), Nine News (Sun: 783,000), 60 Minutes (689,000) and A Current Affair (571,000).

Seven: Seven News (830,000), The 1% Club (526,000), The Chase (484,000) and Home & Away (430,000)

ABC: Australian Story (572,000), Hard Quiz (490,000), ABC News (489,000) and 7:30 (436,000).

10: Melbourne Cup (1.11m), The Masked Singer (Final Reveal: 596,000), Have You Been Paying Attention? (562,000) and The Amazing Race Australia: Celebrity (Finish Line: 465,000).

SBS: Every Family Has a Secret (180,000), The Cotswolds with Pam Ayres and Great British Railway Journeys (both 122,000) and SBS World News (120,000).

Nine was victorious in Sydney, Melbourne and Brisbane. Seven won Adelaide and barely held onto Perth -by just 0.3%.

Including this week there are just 3 more weeks of survey remaining.

Infogram supplied by Nine:

3 Responses

  1. On the face of it, I don’t quite get why seven isn’t securing the Ashes in England and the Melbourne cup. Seven is the “home of cricket” and horse racing. But an even bigger question for me is where is nine getting the money from given the Olympics spend. Is Stan that good financially? If so, we are now seeing a meaningful difference between platforms which have a paywall and those who don’t.

    1. Seven might be waiting to pounce on something else? But what?
      The Ashes is a bit of a gamble – if the Aussies aren’t doing well, then no one will watch; plus rain impacted matches or washouts push viewing further out of prime time after 11pm.
      The Melbourne Cup/Spring Racing are mostly daytime and don’t have the knock-on impact to primetime viewing that they used to (mobile devices get live updates and replay within minutes); 5pm onwards game shows still run for the lead into 6pm news bulletin.

      1. On Melbourne Cup I agree. I never quite understood how 3 mins of non prime time coverage can appeal to FTA networks at such a high price. Yes, cup night prime time viewing is usually up but that’s about it. But Ashes cricket provides up to 25 nights of prime time viewing. Yes weather is a factor as is one team dominating but that’s always the case (we will probably see the latter this Summer with the Oz team dominating). Based on overnight weekly wins this year, it’s quite possible 9 will win and the notable difference from recent years is the Ashes (which managed to pick up some weekly wins in July when AFL usually means seven wins) and the current ODI World Cup. For $40m per Ashes (I think that is what it was), seems pretty inexpensive. I guess seven was saving money to purchase a radio network.

Leave a Reply