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Mega 3.65m watch Blues win State of Origin III

NSW Blues victory becomes the biggest audience so far in 2024 and breaks Nine's BVOD records.

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Last night, there was State of Origin and then there was daylight.

The deciding match, a victory for NSW Blues, was watched by an average of 3.65m viewers in National TV Audience.

It was the biggest audience all year eclipsing Game 1 at 3,44m. In Sydney there were 979,000 viewers then 848,000 in Brissy, with Melbourne at 318,000. It was also the biggest ever audience on 9Now, and second highest BVOD ever behind last year’s Matildas.

Nine pulled out a massive 50.4% share, more than double its nearest competitor, Seven on 18.7%. Will the Olympics surpass those numbers?

Against such powerhouse figures, other content had a pretty tough night but Home & Away topped entertainment at 802,000, a good result.

Tipping Point‘s 711,000 edged out The Chase‘s 699,000.

7:30 drew 657,000 then The 1% Club (637,000), Hard Quiz (540,000), Bondi Rescue (250,000 / 195,000) and Moulin Rouge: Yes We Can-Can! (142,000).

Gruen was 566,000 then The Front Bar (397,000) and good numbers for Planet America at 384,000 in an earlier slot.

Nine News drew 1.28m, second in its slot.

Seven News won its slot at 1.36m. Talking Footy managed 184,000 with Kitchen Nightmares Australia at 74,000 in select cities.

ABC News averaged 838,000. Hard Quiz rpt (408,000) and Antiques Roadshow (250,000) followed.

The Project was 340,000 for 10. 10 News First (332,000), Deal or No Deal (268,000), FBI: International (148,000) and NCIS (87,000) were next.

On SBS it was SBS World News (183,000 / 155,000), Tour de France (181,000), and Mastermind (105,000).

Sunrise: 381,000
Today: 340,000
News Breakfast: 248,000

National Total TV: Wednesday 16 July 2024

19 Responses

  1. It was a live 3rd match where NSW need to win away in QLD. Of course FreeTV Australia keep claiming they are going the to stop buying the TV and streaming rights to such sport. Anyone actually believe that?

  2. David, not sure whether you saw Planet America last night. They addressed the unfortunate timing of their long scheduled 2 week break both by apologising and also making the fair point that usually, these 2 weeks are slow news weeks (4th July holidays in the US) with things ramping up in August. The early debate and various court rulings changed that. But the apology song to the tune of Billy Joel’s We Didn’t Start the Fire would make Steven Colbert smile. Approx 30 mins into the program if you want to fast forward.

  3. Can a year get any better for Nine? And that number will be hard to beat, can’t see the Olympics (unlike Tokyo Opening Ceremony which did do around that) due to this time zone, even the AFL GF will have to have the very best teams and contest.

    1. Calm down. Their success this year has been moderate at best. Just because Tipping Point Australia is winning the game show wars, it doesn’t equate to leading the overall ratings. Seven has won more weeks than Nine and will follow suit post-Olympics.

      1. Tend to agree. If reports are to be believed, nine will take a significant financial loss on the olympics making sevens decision to pass look prudent. By my count, seven are up 14/7 on the weekly count based on national overnights and that assumes 9 wins the current week. Post olympics both nine and seven has some firepower but seven will almost certainly pick up six more weeks (enough to claim the year by weekly counts at least) with the AFL alone. Of course, weekly wins are but one measure.

        1. Those reports you talk of were probably the ones I saw in the Murdoch press, so probably not believable. I read elsewhere that 9 have $135 million of advertising locked in for the games and expect to make a small profit.

      2. This is going to depend on post Olympics for both 7 and 9. 7 has got more weekly wins than 9 under the new ratings system (with metro-regional combined and the times).
        However I am talking about audience share between Seven and Nine. With Nine having the Olympics, their shares will be at 40-50%. This is going to put more pain on its nearest rivals. The post Olympics will see Seven regain its audience shares thanks to the voice and AFL Finals. But this could go either way for Seven and Nine in terms of audience shares. I predict that Nine is likely to take out the audience shares by an extremely small margin.

        2. The 2 core weeks of olympics are excluded from ratings year. The lead in and end Olympic days (usually opening and closing ceremony) are included.

          1. Won’t that depend on how the events play out for Medals etc.

            As being in Paris, France any event starting at 11:00am cest would be 7pm aest, so it’s getting into our Prime Time viewing and would be included I would think, like the Ashes from England is/was.

          2. Johnny1p5, time zones aren’t the issue here. As I understand it, as far as annual ratings measurements are concerned, the two core / full weeks (Sunday-Saturday) of the 16/17 night event are Not included when looking at the calendar year performance. This the been the case for, well I don’t know how long, but for a long time. Nine will still want huge numbers and will celebrate them understandably. I think the logic is that Olympics are not an annual event / special one off. I’ve never really understood the logic. So as far as which channel wins 2024, other than the beginning and end days of the Olympics, the rest are not relevant (except it may bump up shows like Today post the Olympics).

          3. @Bertrum

            Thanks, I didn’t know that, then there are a lot of the intricacies of the Ratings I don’t know about and some I plain don’t understand, like that bit of them not being an annual event so not included. Would think it would fall under the same as a “Limited Event Mini-Series,” which is a one off (outside of repeats), like the John Farnham, Olivia Newton John, INXS ones etc., however there you go.

  4. When it comes to the Decider, this will generate higher BVOD ratings. People can stream the match through alternate angles so you don’t need to suffer through ads and pop ups of Olympics, Melbourne cup and Stan Shows. Streaming through alternate angles mean you won’t need to put up with the callers screaming over the top.
    David I wonder how many Adelaide and Perth viewers watched the State of Origin Decider?

  5. Wow what a result – Sport and News keeps networks alive.

    David, Tipping Point didn’t air here in Perth. That is amazing Tipping Point‘s 711,000 edged out The Chase‘s 699,000. despite being down a state.

    3. Sport and news keeps FTA alive in terms of ratings but financials, they both are barely break even at best. Seven had the right of last bid for the Olympics as far as I recall and let nine have it (I think seven bid $250m and nine $300m for 3 summer and 2 winter games through 2032?). The main Ozzie sports are crazy prices when you consider the size of Australias population. An obvious point but it is not sustainable.

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