★★★★★ 0/5
MAFS hits 1.78m viewers
First dinner party of the season draws audiences big enough for a Sporting event.
- Published by David Knox
- on
- Filed under News
OzTAM ratings arrived late on Tuesday but didn’t dampen the numbers for Monday’s Married at First Sight.
A whopping 1.78m viewers averaged for the first dinner party of the season. That’s a huge result for an entertainment offering, and normally reserved for Sport.
It more than doubled Australian Idol (818,000) and tripled I’m a Celebrity Get Me Out of Here (533,000). Ouch.
Meanwhile, Australian Crime Stories: The Investigators (637,000) outranked the return of Four Corners (525,000), Media Watch (513,000), the premiere of St. Denis Medical (357,000) and a repeat of NCIS: Sydney (224,000).
Nine easily won Monday.
National Total TV: Monday 3 February 2025.
6 Responses
I am watching MAFS for the first time ever and I am liking it. I think there a lot of new viewers because Idol and Celebrity are getting a bit old and somewhat annoying. The casting on MAFS this season feels different to past seasons and watching the crazy personality types and drama is quite entertaining.
It is ‘docusoap.’ Cleverly begins with aspirational tone before detouring wildly off the map. It needs heroes & villains to work, the cray-cray as well as love stories blossoming. Viewers get attached to the soapie storylines.
And I also have no answer for those numbers….but given commercial channels all offering ‘reality’ I guess it is pick which one….I pick none!
Seven and Idol already in trouble, beaten in the hard to reach and key demographic of 16-39s by 10’s Celebrity! Nine must be popping champagne corks. Makes that summer sport/launching pad all the more intriguing… Seven must still be kicking themselves they let the tennis go. Also noting Tipping Point, 9News, ACA, Unbreakable, Crime Stories, 60 Minutes also all dominated. It’s like a ‘halo’, also seen after Olympics, etc usually. Eveleigh must be saying “when’s the AFL start!?”
I don’t think Seven not having the tennis really affects the number of viewers on now. MAFS is a juggernaut that Seven and Ten just don’t have an answer for.
Maybe, fair enough, but all I’m saying is we’ll never truly know, until Nine lose the rights or Married stops becoming a runaway hit. All we have is at least 20 years of success stories on Seven and later Nine after being launched out of the Australian Open, which marketers keep saying there’s nothing like it for networks to promote their start of year/Quarter 1 programming and for sponsors/advertisers: Home & Away, Deal or No Deal, Desperate Housewives, Lost, Prison Break, Grey’s Anatomy, Blue Heelers, All Saints, Border Security, The Force, Better Homes & Gardens, Heroes, Ugly Betty, City Homicide, The Rich List, It Takes Two, Australia’s Got Talent, Packed to the Rafters, My Kitchen Rules, Winners and Losers, Revenge, Resurrection, The Good Doctor, Married At First Sight, The Hundred, La Brea, Under Investigation, Tipping Point, Nine News with Alicia and Tom… Remember Bogues ‘after the tennis’ LOL ;)