Seven packed with hits
Buoyed by its big new drama, Seven won the week with 29.4% ahead of Nine's 26.7% and TEN's 21.1%.
It was the week ASTRA and Seven got into a stoush over AFL, gardening gurus came out fighting, SBS took its funding campaign to the people, Today Tonight apologised to a dating a dating agency and Lateline apologised to the Corbys, WIN TV sacked a news chief, David Koch stumbled over the marvels of “fasttracking v downloading,” we lost a veteran actor with a huge list of credits, and our first gardening celebrity, while actor Mark Priestley was laid to rest.
And it was another win for Seven, with 29.4% in Week 36 of ratings ahead of Nine’s 26.7% and TEN’s 21.1%.
The ABC had 18.0% and SBS 4.8%.
Seven’s win continues a push from Olympics momentum with its newest drama, Packed to the Rafters, the highest-rated show of the week with 2.04m viewers. It led an embarrassment of riches with Border Security, RSPCA Animal Rescue, City Homicide, Seven News, The Force, Criminal Minds, Home and Away, Today Tonight, Find my Family, Crash Investigation, All Saints and The Outdoor Room. But the move to Sundays for Dancing with the Stars has not come without some losses. A younger-skewed season premiered in skimpy skirts to 1.33m viewers against tough competition. Make me a Supermodel continues to struggle to find a decent audience on Thursdays -it is the network’s weaker night. The other show which didn’t benefit from any Olympics promotion is Alan Sugar: The Apprentice.
Nine’s best for the week remains its perennial 60 Minutes at 1.56m viewers -no doubt helped by Seven and TEN fighting for a similar variety audience. Its other strong performers were Domestic Blitz, Two and Half Men and Getaway. The Strip had an impressive 1.45m launch, better than the 1.1m viewers who came to the one-off telemovie Scorched. Sadly, Australian drama was beaten by British on the ABC. Mornings with Kerri-Anne Kennerley is making good inroads into The Morning Show, including a win on Tuesday. But numbers are dropping for Wipeout, Hole in the Wall and David Attenborough. Nine’s decision to drip-feed new shows out of the Olympics as opposed to a brash, head-on fight may ultimately cost it dearly.
Australian Idol held against Seven’s dancers to nab 1.31m viewers -a good result on a tough night. An average of around 1.2m viewers for its semi-finals shows TEN was right to power through these and get to the finals. But the real interest was in their two new shows. Rush premiered to 1.16m viewers in a 9:30pm timeslot, against obvious interest in All Saints this week. It was a good start, and better than Taken Out has had in its premiere week. It started with 851,000 viewers on Monday but ended with 672,000 by Friday -miles behind Seven and Nine. There were better results for NCIS, Rove, and both Law & Order franchises. TEN’s Sydney V Kangaroos match also topped 1.1m viewers. The real disaster was Friday when TEN couldn’t peak past 684,000. Does anybody really care about America’s Next Top Model?
Midsomer Murders was best for the ABC at 1.31m, just ahead of Spicks and Specks on 1.30m. Elsewhere, Doctor Who, Wire in the Blood, Four Corners and The Hollowmen did well. New comedy Very Small Business did ok at 9:30pm with 735,000. The ABC also beat TEN on Monday night.
SBS’ share for the week is a disappointment given it returned several popular shows. Top Gear series 2 hit 907,000. The Aussie version should attract big interest when it launches later this month.
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