News dominates Day #1
The first day of the 2009 ratings year is deeply affected by News coverage, changing the outcome for all.
Figures for the first day of ratings were heavily affected by coverage of the Victorian bushfires.
In Melbourne Seven’s schedule ran late due to an extended Seven News bulletin.
Nine News and TEN News also ran for one hour before resuming normal programming.
This meant plans for the premiere of Sunday Night were delayed in Melbourne. As usual preliminary figures released by OzTAM do not include overruns, only numbers for the shows as they were originally scheduled.
Unofficially the night went to Nine with a 34.0 share ahead of Seven’s 30.9% and TEN’s 18.7%.
Seven News took a huge 1.90m viewers with 529,000 in Melbourne between 6-6.30pm (it’s actual broadcast was from 4:30pm – 7pm).
Nine News was close behind with 1.88m and a bigger audience of 825,000 Melbourne viewers between 6-6:30pm. (Please note figures for Nine’s Perth News are believed to be an additional 180,000).
There were big unofficial figures for Border Security, Triple Zero Heroes and Sunday Night (1.6m) -all aired half an hour later in the Melbourne market, which means some of the share for Border Security was actually for Sunday Night in that city.
For TEN the evening was not good, but with attention on the Victorian disaster, clearly people didn’t feel particularly in the mood for light fare. So You Think You Can Dance Australia was its top performer at 1.2m with Rove on a slimmer 882,000.
ABC News also took 1m viewers with 402,000 in Melbourne. SBS was hit hard by the evening on just 2.7% share. At least Dateline’s new night was its best performer on 167,000.
Again, all figures do not reflect actual audiences and should be considered preliminary only.