Seven deals the week
It was a close one, but in the first week of ratings after the Easter break, Seven shuts the case on Nine and deals another win.
One week back from the Easter break and Seven takes first place again.
Seven won with a 28.0% share ahead of Nine’s 26.1% and TEN’s 22.8%. ABC had 17.4% and SBS 5.7%.
Seven won key demos 18-49 and 25-54 plus all cities for the week except Brisbane, which fell to Nine by 0.1%. TEN won the 16-39 demo.
In the two non rating weeks of Easter Nine and Seven tied the first week, while Seven took the second. This week when it mattered was a close race with just 1% splitting Seven and Nine as they headed into Saturday night. Seven took a clear lead on Saturday with Seven News and Billy Connolly’s Journey to the Edge of the World performing well.
Underbelly returned as the #1 show of the week with 1.82m, but after the two week Easter break saw its lowest figures so far this year. Nine’s gangster drama has its last episode next week. The debut of Missing Pieces (1.27m) was stronger than You Saved My Life (1.08m). The first week of Hot Seat helped lift Nine’s 5:30 share from its usual position, but lost to both TEN News and Deal or No Deal.
Seven saw Australia’s Got Talent award a 15yo opera singer the prize and with it 1.61m. Sonia Kruger’s 10 Years Younger in 10 Days was particularly strong on 1.34m in a 9:30pm slot, better than the new and returning comedies 24 hours later. Seven has also chosen to drop Beyond the Darklands from Sundays.
For TEN the top show of the week was a repeat of NCIS on 1.38m, which is very cost effective, but no so great when its two more expensive reality series are ramping up to finales tonight and tomorrow. Still, The Biggest Loser put in good weeknight performances. Bondi Rescue was strong on 1.31m.
On the ABC The Gruen Transfer (1.244m) again pipped Spicks and Specks (1.240m) which is something of a running gag between Wil Anderson and Adam Hills. Dirt Game‘s debut at 769,000 was not too bad, although well below what some British mysteries get in the same slot.
Top Gear’s 991,000 beat Scrubs and delivered a good Monday for SBS.