Gallery: ABC3 launch
He high fived the kids, sang the theme to Play School and then PM Kevin Rudd pressed a giant remote control button to officially launch ABC3 to the kids of Australia.
Prime Minister Kevin Rudd today pressed a giant remote control button to officially launch ABC3. Rudd’s impending arrival was pumped like a rock star to an audience of kids, with comedic updates on the progress of his official car stopping at a McDonald’s drive-thru, complete with a surfboard strapped to the roof.
Upon his arrival he high-fived kids in the crowd, took SMS questions from child viewers and even sang the Play School theme. “It was on when I was your age.. . a hundred years ago,” he said.
“It’s a really good channel, isn’t it guys?”
The one hour launch, screened on ABC1, included dancers from the upcoming Dance Academy, skateboarders, BMX, motorbikes, Cassie Davis, Short Stack and more.
The live Countdown to 3 took place on a stage designed as a giant 3, highlighting the upcomingtitles in a 20 to 1 style countdown of the 10 top shows hosted by Amberley Lobo and Kayne Tremills.
Top Gear’s Richard Hammond appeared in a video reel especially recorded for ABC3 for his show Richard Hammond’s Blast Lab.
Dance Academy includes familiar faces including Home and Away’s Jordan Rodrigues, Marco from the first season of So You Think You Can Dance Australia and Tara Morice.
As many of the new ABC3 presenters kept reminding us…. ABC3 is “awesome.”
The channel airs from 6am – 9PM daily on Channel 23 and 723 on Foxtel / Austar.