New anti-gambling codes now in place

Media watchdog The Australian Communications and Media Authority has now formalised its new Code of Practice to limit betting odds promotions and gambling advertising during live sports broadcasts.

The codes have been developed by the commercial and subscription radio and television industry following ongoing complaints from the community and directives from the former Gillard government.

During live sports broadcasts, the new codes:

• prohibit the promotion of betting odds from the start until the end of play (there are limited exemptions including for the broadcast of multi-day sports and overseas live sport)
• prohibit commentators from promoting betting odds during play, and for 30 minutes before and 30 minutes after the game
• restrict generic gambling advertisements to before and after play, scheduled breaks in play and when play is suspended
• require gambling representatives to be clearly identified at all times
• prohibit gambling advertising that involves a gambling representative at or around, or appearing to be at or around, the ground at any time
• prohibit gambling representatives appearing as part, or a guest, of the commentary team at any time.

There are a number of exemptions including  horse, harness or greyhound racing, incidental references such as in-ground signage or players’ uniforms, promotions for government lotteries, and events of extended duration such as tennis, golf  and test cricket.

But there are also allowances for advertisements at scheduled half time and injury breaks.

“The ACMA worked with broadcasters to enhance and harmonise the codes so they provide appropriate community safeguards for the matters covered by them,” said ACMA Chairman, Chris Chapman.

ACMA will also consider if there is a need to review the codes at the end of the summer sports season in 2014.

You can read more on the new codes and exemptions at ACMA’s website.