Seven’s newest multichannel 7flix is off to a modest start attracting a 2.3% channel share, but quietly adding to a winning network share just as 9Life has recently done for Nine.
At 2.3% it was more than GEM and ELEVEN (1.6% each) or any of the SBS multichannels, with its biggest the movie Love Actually at 110,000 then The Princess Diaries 2 at 65,000. With Sunday driven by movies rather than TV titles those numbers may lift with shorter duration titles across weekdays. More concerningly, there has been a significant reaction in social media from viewers having difficulty accessing the new channel.
On the main game last night MKR topped the night but was down by 513,000 viewers. Nine’s timeslot flip between 60 Minutes and Australia’s Got Talent paid off with AGT up by 100,000. TEN’s I’m a Celebrity also increased by 68,000 (Elimination).
Seven Network won the night with a 34.7% share then Nine 24.1%, TEN 18.3%, ABC 16.9% and SBS 6.0%.
My Kitchen Rules (1.43m) was best for Seven then Seven News (1.06m), Sunday Night (943,000), The Blacklist (450,000 / 317,000).
Nine News (896,000) led for Nine then 60 Minutes (781,000), Australia’s Got Talent (713,000) and The Amazing Noughties (363,000).
TEN divided I’m A Celebrity Get Me Out of Here! into two numbers (Elimination: 713,000 / Sun: 584,000). Modern Family was 623,000, The X-Files was 557,000, TEN Eyewitness News was 334,000 and Limitless was 235,000.
Doc Martin (1.01m) did great business for ABC followed by ABC News (792,000), Call the Midwife (689,000) and Joanna Lumley’s Nile (428,000). Compass returned with 246,000.
On SBS it was Angkor Wat’s Hidden Megacity (220,000), SBS World News (191,000), Tony Robinson’s WWI (129,000), Monty Python: The Meaning of Live (123,000) and Gayby Baby (119,000).
A 7mate movie First Blood led multichannels at 249,000 viewers.
OzTAM Overnights: Sunday 28 February 2016.