Brisbane siblings Jake & Elle have won My Kitchen Rules defeating Hervey Bay couple Dan & Steph.
It proved to be a rematch of the 2013 Season 4 Grand Final in which Dan & Steph won the title -interrupted by a PM press conference over coronavirus.
But the brother & sister won with a score of 29, including two perfect 10s, over their rivals on 27 points. They win $100,000 which they intend to use for their Eat Street Northshore business -which is currently closed due to COVID-19 restrictions.
“That’s epic! It means so much to us,” said Jake.
Elle added, “My little brother is the bee’s knees. I just love him inside and out. He’s got a beautiful personality and he’s great at what he does and I love that he has the courage to be who he wants to be. I wouldn’t want to do this with anybody else.”
But the season for Seven was less glorious. Beaten by Married at First Sight, Australian Survivor and ABC’s 7:30, the series was the lowest-ever. “The Rivals” season was criticised for straying too far from its format and there was dinner table drama more concerned with relationships than cooking.
But while MKR suffered from reality fatigue its value to Seven over the past 11 seasons cannot be underestimated. It made stars of Pete Evans & Manu Feildel, it drove ratings and revenue, it swamped headlines and underpinned numerous other local shows that followed it. More importantly the format was owned by Seven which it sold to multiple territories around the world.
Angus Ross, Network Director of Programming, recently told TV Tonight, it was a game-changing show for Seven.
“It became the biggest show on television. It made major stars of the chefs involved. It became a cultural phenomenon, even becoming known as MKR.”
He added, “The format sold around the world, and the success of that show pushed us to develop House Rules. So in terms of hours in the schedule, what it did for ratings and revenue, I think it was pretty brand-defining during those 10 years.”
Seven’s focus has now shifted to another food original, Plate of Origin with Manu Feildel, Matt Preston and Gary Mehigan.
While MKR is arguably now over, the network will be hoping Plate of Origin can replicate such glories.