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“People are still talking about Overnight ratings”

When will daily VOZ numbers revamp TV ratings?

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When ratings shift to daily VOZ numbers we’ll start getting Overnights + BVOD (streaming) numbers, which will help reflect the way we are all watching Television.

Currently those are issued as part of Total TV numbers (along with Regional numbers) a week after broadcast.

While it might have been good to kick this off with the first week of survey, there’s no clear date of when it will commence.

James Warburton Seven CEO said last week,”People are still talking about Overnight ratings. (In) the 7 day ratings you get the catch-up but you actually get the BVOD and VOD number.

“VOZ is… I can put my hands on it, I can almost touch it and feel it, being a director of OzTAM. It’s not that far away and that’s been talked about for a long period of time. Convergence is where it’s at.”

By way of example, here’s how best episodes performed in Total TV in the week of Feb 5 – 11.

NINE:

Married at First Sight: 1.806m
Nine News Sun: 1.048m
A Current Affair: 1.054m
60 Minutes: 997,000
Under Investigation: 695,000

SEVEN:

Seven News Sun: 1.313m
Home & Away: 1.03m
Australian Idol: 867,000
The Chase: 765,000
Better Homes & Gardens: 630,000

10:

Australian Survivor: 847,000
The Dog House: 516,000
Taskmaster: 506,000
The Project: 382,000
10 News First: 382,000

ABC:

ABC News Sun: 954,000
7:30: 869,000
Hard Quiz: 852,000
Vera: 802,000
Media Watch: 790,000

SBS:

SBS World News: 237,000
Portillo in the Pyrenees: 211,000
The World’s Most Beautiful Landscapes: 191,000

There are rumours it could launch in April.

An OzTAM spokesperson told TV Tonight, “OzTAM is working towards releasing the next iteration of VOZ data and will provide further information soon.”

8 Responses

  1. If I’m not mistaken, “VOZ” and “Total TV” are actually technically different and didn’t OzTAM issue a statement at the time advising of this, even though in TV ‘chatter’ the two terms seem to be used interchangeably. The former “de-duplicates” spill (OzTAM/RegTAM) cross-over markets and includes a “rest of Australia” estimate (such as non-peoplemeter markets like Darwin and regional SA), whereas the latter doesn’t, so there’ll be differences (albeit negligible) in the total audiences. Example: Ash Barty’s AO presentations in Total TV did 4 million and when VOZ came out it went even higher to 4.2 million.

      1. I understand that, as obviously time-shift is 7 days and 28 days. However what I was trying to say is VOZ also do their own ‘Total Audience’ (weekly Top 20s etc) available on the VOZ website, but each comes out after about 3 weeks. And what I was saying is they do not exactly match the “Total TV” data – so OzTAM are going to need to really sort out what measurements and metrics they want the industry to observe and use and clarify terms, because it’ll become a mess. Also should point out VOZ hasn’t uploaded any tables since Christmas/New Year, perhaps to do with this new daily metric delay.

    1. VOZ was originally expected for April 2022. People are always going to be talking about Overnights, the fact that 837k watched MAFS last night is significant (though sad). It’s what advertisers and media buyers are buying, and they are used for scheduling decisions. Adding in live streamings is not going to significantly increase ratings or hide the decline in TV viewing as FTA faces competition from other media. The Overnights are a dataset going back decades that tells you a lot about popular culture and TV habits. If Warburton that suppressing Overnights is going to make everyone talk about Idol he’s deluded. Adding in +7s takes a week and tells you watch people didn’t watch on the night but watched later and aren’t of much value to advertisers. Streaming numbers are of interest to online advertisers, though there are privacy laws being drafted here and the US that could wipe it out.

      1. “It’s what advertisers and media buyers are buying”, “+7s takes a week and tells you (what) people didn’t watch on the night but watched later and aren’t of much value to advertisers”. As an advertiser, exactly right. Streaming in, say, NSW South Coast, beyond Nine’s FTA signal but in WIN’s FTA area would include TCN9 advertising would it not, not WIN’s? Isn’t this what this
        tvtonight.com.au/2016/04/nine-victory-in-9now-streaming-lawsuit-filed-by-win-tv.html
        was all about? I don’t ‘stream’ so don’t know if this is the case but I presume so from the court matter.

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