Bravo to replace Four in NZ deal

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NZ broadcaster MediaWorks has announced a joint venture with NBC Universal to replace Four with Bravo, the first time anywhere in the world the channel will be available as Free to Air.

Australia’s Matchbox Pictures will produce The Real Housewives of Auckland for the new channel, which will include US lifestyle titles Million Dollar Listing, Top Chef, Vanderpump Rules, Flipping Out, Southern Charm, Shahs of Sunset, Made in Chelsea, Tour Group, Below Deck: Mediterranean, Après Ski, The Real Housewives of Potomac and The Real Housewives of Dallas.

“Asia-Pacific is an important growth region for NBCUniversal International and we are extremely pleased to have the opportunity to invest further in New Zealand,” said Belinda Menendez, President, NBCUniversal International Distribution & Networks. “Having enjoyed a long-standing, strong relationship with MediaWorks, we are excited to expand our relationship in order to bring Bravo – a premier free-to-air entertainment-lifestyle channel – to the market.”

“We are delighted to introduce one of the most popular TV brands in the U.S. to New Zealand – and we look forward to partnering with Mark and the MediaWorks team to bring this exciting channel to life,” added Chris Taylor, MD, New Zealand & Australia, NBCUniversal International Distribution & Networks. “With programming that inspires, informs and entertains, Bravo is a brand that we know will resonate well with New Zealanders – both viewers and advertisers, alike.”

Four’s target audience has been 18-49-year-olds with US titles such as American Ninja Warrior, The Biggest Loser, Face Off, Grimm, Futurama, Glee, How I Met Your Mother, New Girl and local titles Sticky TV, The Xtra Factor, The GC and bro’Town.

One Comment:

  1. timmydownawell

    Mediaworks/TV3 has always has trouble sustaining Four, as witnessed by its rebranding/repositioning over the years as TV4, C4 music channel etc. Maybe this will work better for them.

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