Sneak Peek: Opening Ceremony

Updated: Removed from YouTube still viewable here.

It’s being touted as a major leak, and for Olympic organisers this footage of taken at an Opening Ceremony dress rehearsal surely is. But for Channel Seven it’s hard not to see this as a positive. After all, now it has viral marketing of what is undoubtedly a stunning opener, and will only drive more eyeballs to the big event.

Stuff like this is the sort of publicity you can’t buy as office workers across Australia tap into this YouTube scoop. I’d expect to see this touted on television screens by morning.

For the record the ‘SBS reporter’ in the clip is from Seoul Broadcasting System -and not our own!