The Australian reports the move is at the top of a list of options being considered by TEN for multi-channelling, when the three commercial free-to-air networks are each permitted to launch an additional standard-definition channel from the beginning of next year.
Other options include launching a lifestyle channel that would include cooking, travel and home-renovation programs (dear god!).
The revelations provide a glimpse into how the free-to-airs may think ahead of next year’s launch of the new standard-definition channels, and specialised content directed at certain demographics is likely to feature prominently.
TEN has been quietly upping the sports quotient in recent weeks, running MotoGP and Formula 1 grand prix events live on its HD multi-channel.
It surprised sports fans at the weekend by showing live the Wladimir Klitschko-Tony Thompson boxing world heavyweight title fight in the early hours of Sunday on its main and HD channels. It was the first time a free-to-air has run a world title fight, an area pay-TV has dominated, in more than a decade.
TEN is likely to bid for the rights to golf’s British Open when Nine’s rights expire after this week’s event at Royal Birkdale.
TEN expects the IPL cricket, for which it has signed a five-year deal worth $10-$15 million, to provide substantial content across its channels, as the tournament turns the sport on its head.
The weekend’s world title boxing screening has indicated TEN will compete with pay-TV to bid to win one-off events from rights holders.
Source: The Australian