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Historic reform ahead of basketball broadcast deal

Sweeping changes in Aussie basketball are likely to lead to a multi-million dollar broadcast deal with FOX Sports.

Australian basketball yesterday voted unanimously to bring the national and domestic organising bodies under the one umbrella.

The vote paves the way for a $35m multi-year deal with FOX Sports. Australian basketball could now have one set of broadcast rights and sponsorships that operated across different levels and just one set of administrators.

It is said to be the most significant change in the history of the sport in Australia since the NBL was formed 29 years ago.

David Thodey, the interim chairman of BA and the NBL, said “It’s a momentous day, it gives us the opportunities to do things we couldn’t do before and to take the sport forward, so we’re very excited.”

The FOX Sports proposal is believed to include live coverage of every game in a revamped NBL from the 2009-10 season onward, plus regular internationals featuring the Boomers and Opals.

Source: The Age

6 Responses

  1. > Reubot on November 10th, 2008 12:54 am
    > The WNBL is on Abc2.

    The story says ” Australian basketball could now have one set of broadcast rights and sponsorships that operated across different levels and just one set of administrators” which is why the WNBL could be headed to Fox Sports. I know it is on ABC2.

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