Channel TEN has been found to have incorrectly classified promotions for four of its programmes, Big Mouth, Animalia, Don’t Forget the Lyrics and Friends.
ATV10 and NEW Perth ran incorrect classification symbols with each programme, including three which were actually more restricted classifications.
In the case of Big Mouth, TEN’s Big Brother panel show, it also promoted the MA show at a time when such programmes should not be plugged.
The Australian Communications and Media Authority found that TEN ran:
* A promotion for the MA-classified program Big Brother Big Mouth incorrectly displayed a symbol for M classification, and was incorrectly broadcast at a time when the code does not permit promotions for MA programs
* A promotion for the C-classified program Animalia incorrectly displayed a symbol for G classification
* A promotion for the G-classified program Don’t Forget the Lyrics incorrectly displayed a symbol for PG classification
* A promotion for the G-classified program Friends incorrectly displayed a symbol for PG classification
Despite three over-zealous classifications, ACMA decrees that proper classification is required in order to advise viewers correctly.
“Our research confirms that families place great store on the use of classification symbols to help inform their decisions about the programs they watch,” said Chris Chapman, ACMA Chairman. “It is therefore very important that program promotions accurately indicate the classifications of the programs being promoted.”
Of interest also is a note from TEN to ACMA that indicates Big Mouth “has concluded and (ACMA) understands that it will not be broadcast in 2009.”
For such breaches, once again a television network says it has implemented additional safeguards to ensure it doesn’t repeat the error.
However, in 2006, ACMA found ATV10 breached the Code of Practice for running a Supernatural ad at an inappropriate time and agreed to distribute ACMA findings to its promotion staff to ensure future compliance.
On its latest decision, ACMA says it will consider stronger remedial action should further breaches by TEN occur.