No change to revenue reporting

audIn a victory for common sense, Seven, Nine and TEN have opted not to change the way their revenue figures are issued to advertisers.

At a meeting for Free TV Australia, Nine and Seven opposed changing the system, according to The Australian.

It follows an earlier report which claimed TEN could see “no compelling reason” to continue releasing its share position.

It is understood Seven and Nine considered dropping some numbers, including share splits and metropolitan numbers, but thought any change would be frowned on by advertisers and media buyers.

The next set of figures, for the six months to June, is due next month.

Source: The Australian


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