Nine’s newest drama Rescue: Special Ops will have its season finale on Sunday October 25th.
As well as its weekly incident to resolve, it will also see a wedding placed in jeopardy for one of the central characters.
But for Nine the stakes are much greater as it faces decisions about the future of the show.
On Sunday night the show pulled 1.02m viewers, slightly less than some of its best figures of around 1.1m. The drama, produced by Southern Star, doesn’t come cheap. Reviews have been middling, word of mouth for the show never really got off the ground.
The network is also finding out the hard way that it has on-going trouble launching new brands. Australia’s Perfect Couple, homeMADE and The Apprentice Australia have all had lacklustre premieres.
With so many of our dramas built around police and emergency workers, Nine may also have found Rescue struggling for a place in an overcrowded genre.
While it has Underbelly and Sea Patrol set for 2010, Nine must embed new product that will garner local drama points. Former attempts with The Strip and Canal Road are well documented. Rescue is easily better than both, but it is not without its flaws.