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Late night Timeshifting

Set the PVR and go to bed? If there is any trend in Timeshifted results so far, it is benefitting 'late night' dramas.

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Changes to Ratings data are certainly creating new ways to learn how we watch TV, as well as networks finding new ways to canvas their shows to media.

This week both TEN and Seven have drawn upon Consolidated figures to alert media to increases in shows.

House (Jan 31) picked up an extra 144,000 viewers across the week while Brothers and Sisters (Feb 1) netted an additional 72,000.

Timeshifting is still a new dynamic to ratings results, but numbers in a week’s time will be far more interesting when they reflect official survey figures.

If there is any trend emerging so far, it isn’t skewed to a particular network, but to dramas that have ‘late night’ screenings. We’re all happy to set the PVR and go to bed to watch them later.

Here are some figures for shows on Monday February 1st. The biggest proportionate rise was for SBS drama The Fixer, up 29.1%.

Programs Ranked on 000’s Increase
Stn Overnight Consolidated 000’s Increase % Increase
1 Brothers & Sisters Seven 872,000 944,000 72,000 8.2 %
2 The Mentalist Nine 1,249,000 1,318,000 69,000 5.6 %
3 Desperate Housewives Seven 1,027,000 1,091,000 64,000 6.2 %
4 CSI: Miami –Rpt Nine 503,000 563,000 60,000 11.9 %
5 Ross Noble’s Australian Trip Ten 633,000 690,000 57,000 9.0 %
6 The Biggest Loser (Aus) – Elimination Ten 805,000 853,000 47,000 5.8 %
7 Good News Week Ten 827,000 870,000 43,000 5.2 %
8 The Mentalist –Rpt Nine 852,000 891,000 39,000 4.5 %
9 The Big Bang Theory Nine 1,223,000 1,258,000 36,000 2.9 %
10 Two And A Half Men Nine 1,550,000 1,581,000 31,000 2.0 %
11 The Fixer SBS ONE 101,000 131,000 30,000 29.1 %
12 The Great Wall Of China ABC1 696,000 724,000 28,000 4.0 %
13 Man Vs Wild SBS ONE 444,000 469,000 26,000 5.8 %
14 Royal Pains Seven 336,000 362,000 26,000 7.6 %
15 Home And Away Seven 1,054,000 1,078,000 24,000 2.3 %

11 Responses

  1. What is the point of networks boasting about timeshifted ratings? Very few, if any, people watching these shows on delay would watch the ads so there is little to no good news for advertisers which is ultimately what the networks should be concerned with.

  2. As a couple of “Oldies” we use our PVR every night (‘cos we go to bed at about 9.30) and watch all our late night and other channel favourites the next day. We regularly record 4-5 hrs of programs each night!

  3. Could not live without timeshift and Chase & Play. No more running back from the loo or shouting at the wife to hurry up as she is missing a good bit. Now if we can only get the channels to start at the right time or for them to send a trigger to tell the PVR to record. After all this is the digital age.

  4. I watch everything timeshifted, I record all my shows on the hard drive and watch when I want, and scan past the ads, ads are a thing of the past in my house…

  5. Timeshifting goes back a long, long time, it’s not new, and it is data some of us have known about for years. It is good the unworkable ratings crowd is on to it a last, but still there is a lot of variables they need to strong arm before their system will work. A lot of good programming has been destroyed because the current system can’t and won’t give a true representation of who is watching what and when.

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