Nine float won’t change programming
When Nine Entertainment Co. floats on the Australian Securities Exchange it won't affect the chase for younger viewers.
- Published by David Knox
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An anticipated float of Nine Entertainment Co. this year won’t lead to any change in Channel Nine’s programming strategy, according to its new head of programming and production.
Andrew Backwell (who took over the role when Michael Healy was appointed Director of Television in December) has told UK media C21 that Nine’s parent company CVC is preparing to float on the Australian Securities Exchange later this year.
“The initial share offering will happen sometime this year. Many are predicting around the middle of the year, but it won’t bring many changes to Nine. I know the new board would want us to carry on doing the same as we have been. We are doing so well they wouldn’t want us to change our strategy,” he said.
“We have been very consistent. It’s very much about how we commission and acquire programming. Top Gear viewing has gone through the roof since we put it on Nine. We really won the 25-54s this season, and we will definitely carry on with this focus.”
Of course, that interview was in the light of Nine’s 2010 performance, which improved on 2009, not on the first week of 2011 ratings, which saw Top Gear and Underbelly dip and Ben Elton Live from Planet Earth dive.
Source: C21
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- Tagged with Ben Elton Live from Planet Earth, Top Gear, Underbelly
One Response
I actually prefer the days when media outlets were owned by one person/family
Just look at Ten now, up for grabs for everyone with enough billions and then all of a sudden you have these fat cats arguing over which Simpson repeat to run. It’s crazy!
When it was down to one person being responsible there was alot more pride and dignity at stake for the performance of the/a company. Therefore alot more care and consideration went into the management
Rant over