ASTRA Excellence Awards: winners

The Australian Subscription Television and Radio Association (ASTRA) Industry Excellence Awards winners were announced last night at the annual ASTRA Conference in Sydney.

The 11 awards were awarded for promotional campaigns in subscription television with winners including the LifeStyle Channel, FOX8 and Channel [V].

Platform Marketing:

Most Outstanding Marketing Campaign – Subscription Sales
iQ Consideration Campaign, Foxtel

Most Outstanding Use Of Subscription Television Medium For A Consumer Advertising Campaign
Aussie – Selling Houses Australia, The LifeStyle Channel

Most Outstanding Marketing Campaign – Subscriber Retention/Extension
Christmas in HD, Austar

Program and Channel Promotion:

Best On-Air Program Promotion
Grand Designs: Imagine Building a Home Here, The LifeStyle Channel

Most Outstanding Channel Image Spot
Channel [V] – For The Love of Music, Channel [V]

Best PR/Communications Campaign
Ben 10 Ultimate Alien 10.10.10, Cartoon Network

Best Off-Air Program Promotion
Grand Designs Australia, The LifeStyle Channel

Best Marketing Campaign Under $50,000
The Big Report, The Weather Channel

Best Social/Digital Media Promotion
[V] Oz Artist 2010, Channel [V]

Technology:

Most Outstanding Use of Technology
Vancouver Winter Olympic Games, Foxtel

Most Outstanding Use of Interactive Television
Australia’s Next Top Model – Chat On, FOX8