2011 Upfronts: NBC
Observers note NBC is trying to lure the same upscale, educated young audience it once had, via its new Fall schedule.
Following the NBC Upfront to market, observers note the network is trying to lure the same upscale, educated young audience it once had.
NBC has ordered Smash, a musical comedy set on Broadway, which is earning comparisons with Glee, that stars Debra Messing and Anjelica Huston and is produced by Steven Spielberg.
It also picked up the US adaptation of Prime Suspect, to star Maria Bello will play the lead, as well as comedies with Christina Applegate and Whitney Cummings.
Going into its third season, The Sing-Off will be paired with the new drama The Playboy Club, which will air Monday.
Prime Suspect, will premiere Thursdays, following NBC’s two-hour comedy block. Whitney, will take over the valuable post-Office time slot at 9:30/8:30c, bumping Parks and Recreation to 8:30pm.
In one of its bigger moves, NBC will launch a new comedy block on Wednesdays with Up All Night and Free Agents. Harry’s Law will follow, relocating to Wednesdays. Law & Order: SVU will round out the evening.
The network is also pushing Chuck to a new night, Fridays for its fifth and final season. The new fairy-tale-themed drama Grimm will follow.
Smash and The Firm will premiere during midseason along with The Voice and 30 Rock. Several new programs have yet to be scheduled, including Are You There, Vodka? It’s Me, Chelsea, Bent, Awake and Best Friends Forever.
NBC’s fall lineup:
8 p.m. The Sing-Off
10 p.m. The Playboy Club
8-10 p.m. Biggest Loser
10 p.m. Parenthood
8 p.m. Up All Night
8:30 p.m. Free Agents
9 p.m. Harry’s Law
10 p.m. Law & Order: SVU
8 p.m. Community
8:30 p.m. Parks and Recreation
9 p.m. The Office
9:30 p.m. Whitney
10 p.m. Prime Suspect
8 p.m. Chuck
9 p.m. Grimm
10 p.m. Dateline
7 p.m. Football Night in America
8:15 p.m. NBC Sunday Night Football