Pay TV ad revenue up 3.75%
Subscription TV ad revenue for the second half of 2011 reached $213,561,948 -an increase of 3.75%.
- Published by David Knox
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- Filed under Subscription
Subscription TV advertising revenue for the period of July to December 2011 reached $213,561,948 -an increase of 3.75% from the previous corresponding period.
Ad revenue for the full 2011 calendar year was $393,638,778.
Petra Buchanan, Chief Executive Officer for ASTRA said, “Despite current economic conditions and continued caution in the market, the STV industry continues to attract increased advertising expenditure, up 3.75% from 2010 to 2011. Greater premium quality content and a strong commitment to innovation enable STV to continue to satisfy consumer demand and evolve with viewing habits.
“This enables advertisers to identify and strategically target relevant audiences with an extensive range of communications opportunities and interactive tools which deliver engaging brand experiences.”
By contrast Free to Air revenue was $1,587,718,229 in metro markets and $472,512,141 in regionals for the same period.
One Response
That’s because they keep adding more and more commercials. It’s sickening, it’s meant to be pay-tv, and all the more while us stupid twits are paying it we’re making them very, very rich from playing continual repeats for most of the day!