Nine has now confirmed further details of its 3D Olympics coverage, following the granting of a trial license from the Australian Communications and Media Authority.
It will offer up to 5 hours of 3D coverage each day on an allocated 3D channel for viewers with a 3D-enabled TV in Sydney, Melbourne, Brisbane, Adelaide, Perth, and the Gold Coast.
3D content will commence each day at 11am following London Gold, meaning it will end by 4pm each day despite ACMA not placing any time limitations on Nine during the trial period.
The move away from prime time is strategic on Nine’s part because the allocated channel will not be part of the OzTAM survey panel, so a prime time offering may have diminished the audience numbers where the most advertiser dollars are being spent.
3D coverage will include the Opening Ceremony and events including the Swimming finals, Gymnastics, Athletics, Canoe Slalom, Synchronised Swimming and Diving, and concludes each day with a one-hour highlights program.
“Wide World of Sports continually employs state-of-the-art sports broadcast technology to provide the best television event for our audience. The addition of a 3D package to the Nine Network’s coverage of the London 2012 Olympic Games ensures Australians will get the very best television coverage at no charge to our viewers,” Managing Director, Jeffrey Browne, said.
Nine will now have almost 24 hours of continuous daily coverage across Nine, GEM and the dedicated 3D channel.